{
  "count": 8,
  "marketplaces": [
    {
      "key": "myntra",
      "name": "Myntra",
      "category": "Fashion",
      "mau": "70M+",
      "gmv_cr": 35000,
      "approval_days": "10-15",
      "commission": "18-32%",
      "aov": "\u20b91,650-2,400",
      "difficulty": "Medium"
    },
    {
      "key": "nykaa",
      "name": "Nykaa",
      "category": "Beauty",
      "mau": "30M+",
      "gmv_cr": 6500,
      "approval_days": "20-25",
      "commission": "25-35%",
      "aov": "\u20b91,150-1,850",
      "difficulty": "High"
    },
    {
      "key": "ajio",
      "name": "AJIO",
      "category": "Fashion",
      "mau": "40M+",
      "gmv_cr": 14500,
      "approval_days": "16-26",
      "commission": "18-28%",
      "aov": "\u20b91,200-2,000",
      "difficulty": "Medium"
    },
    {
      "key": "tata-cliq",
      "name": "Tata CLiQ",
      "category": "Luxury + Cross-category",
      "mau": "15M+",
      "gmv_cr": 4200,
      "approval_days": "25-40",
      "commission": "15-32%",
      "aov": "\u20b91,800-4,500",
      "difficulty": "High"
    },
    {
      "key": "amazon",
      "name": "Amazon India",
      "category": "All",
      "mau": "250M+",
      "gmv_cr": 280000,
      "approval_days": "7-14",
      "commission": "8-25%",
      "aov": "\u20b9450-1,800",
      "difficulty": "Low"
    },
    {
      "key": "blinkit",
      "name": "Blinkit",
      "category": "Quick Commerce",
      "mau": "15M+",
      "gmv_cr": 18500,
      "approval_days": "7-12",
      "commission": "25-40%",
      "aov": "\u20b9380-720",
      "difficulty": "Medium"
    },
    {
      "key": "zepto",
      "name": "Zepto",
      "category": "Quick Commerce",
      "mau": "12M+",
      "gmv_cr": 14200,
      "approval_days": "7-12",
      "commission": "25-38%",
      "aov": "\u20b9420-780",
      "difficulty": "Medium"
    },
    {
      "key": "swiggy-instamart",
      "name": "Swiggy Instamart",
      "category": "Quick Commerce",
      "mau": "500M+ (cross-app)",
      "gmv_cr": 9800,
      "approval_days": "10-15",
      "commission": "26-38%",
      "aov": "\u20b9350-680",
      "difficulty": "Medium"
    }
  ],
  "updated": "2026-02-22"
}