When Panash Wellness set out to redefine beauty through clean, skin-friendly cosmetics, they faced the challenge of reaching the right audience on premium marketplaces. Despite having a strong product line, the brand struggled to break into curated platforms like Nykaa, Myntra, and Tata Cliq where visibility and trust play a pivotal role in success.

That’s when Panash partnered with Zaroori Retail, a strategic move that transformed their journey.

Zaroori Retail's expert onboarding team helped Panash craft platform-specific catalogues, optimize product listings, and align brand storytelling with the aesthetic of each marketplace. Through their ABR module (Account Build & Run), Panash gained end-to-end support—from brand approvals and inventory planning to managing promotions and analytics.

In just six months, Panash Wellness successfully launched on Nykaa, Ajio, and Myntra, seeing a 60% increase in online sales and a significant boost in customer engagement. Weekly insights and real-time performance tracking enabled smarter decision-making, while streamlined operations allowed the Panash team to focus more on product innovation.

The impact was more than just numbers—Panash evolved from a growing D2C brand to a recognized name in premium beauty spaces, earning features in editorial collections and festive campaigns across marketplaces.

Today, Panash Wellness stands as a glowing example of how the right partnership can accelerate retail success. With Zaroori Retail by their side, they continue to scale new heights in the beauty industry, one radiant customer at a time.

From local shelves to luxury carts—Panash found its spotlight.