Clubloom, a homegrown label specializing in hand-embroidered Chikankari from Lucknow, embarked on a mission to bring the grace of traditional craftsmanship to modern wardrobes. Despite a rich product offering, the brand faced challenges in reaching premium marketplaces and gaining the visibility it deserved. That’s when Clubloom partnered with Zaroori Retail, and the journey took a transformative turn.

Through Zaroori Retail’s deep marketplace expertise and end-to-end support model, Clubloom was swiftly onboarded on leading platforms like Myntra, Ajio, Flipkart, Amazon. The team at Zaroori Retail handled everything from cataloging and pricing strategy to marketplace compliance, allowing Clubloom to focus entirely on design and production. With tailored marketing strategies and premium brand positioning, Clubloom witnessed a 4x growth in monthly revenue within the first quarter of going live.

What set the partnership apart was Zaroori Retail’s understanding of the ethnic and artisanal fashion space. The Chikankari collections were not just listed—they were curated, with storytelling and product presentation that reflected the art form’s cultural depth. Clubloom also gained access to data-driven insights and inventory planning, reducing overstock and improving turnaround times.

Today, Clubloom is not only a top-selling artisanal brand on multiple platforms but also a name synonymous with quality, tradition, and elegance. The partnership with Zaroori Retail has been instrumental in scaling the brand from a boutique label to a national presence—making handcrafted luxury accessible and celebrated across India.

Clubloom is now stitching success, one thread at a time.