In today’s digitally-driven luxury fashion space, presence on premium marketplaces like Aza Fashion, Pernia’s Pop-Up Shop, and Tata CLiQ Luxury isn’t just beneficial — it’s essential. These platforms not only offer unparalleled brand visibility, but they also give access to a high-intent audience looking for exclusivity, craftsmanship, and credibility.
So how do you get your brand listed? At Zaroori Retail, we’ve helped countless emerging and established fashion labels crack the code. Here’s what the journey looks like:
1. Understand What Premium Platforms Want
Premium marketplaces are extremely selective. They look for:
- Strong brand identity: Clear aesthetic and defined brand story
- Product quality: Craftsmanship, exclusivity, and consistency
- Professional presentation: High-quality lookbooks, model shoots, and line sheets
Operational readiness: Inventory, pricing strategy, and logistics setup
2. Prepare Your Brand Profile
Before approaching marketplaces, ensure your documentation is in place:
- Lookbook: Stylized product photography on models
- Line Sheet: Price, SKU, size, material, MOQ (if applicable)
- Brand Deck: Mission, story, target audience, design language
Your visuals and storytelling matter — they need to communicate why your brand belongs in a luxury space.
3. Choose the Right Marketplace(s)
Each premium marketplace has its unique DNA:
- Aza Fashion leans into bridal, couture, and festive luxury
- Pernia’s Pop-Up Shop favors trend-driven designerwear and indie luxury
- Tata CLiQ Luxury blends heritage with a modern, minimal aesthetic
Choosing the right platform based on your design philosophy is key.
4. Application & Outreach
Reaching out to these platforms usually involves:
- Submitting your brand profile to their buying or curation team
- Waiting for evaluation, feedback, or sample requests
- Addressing any packaging, pricing, or styling feedback
This process can take weeks — patience and professionalism are vital.
5. Let Zaroori Retail Do It For You
Here’s where we come in.
At Zaroori Retail, we’ve developed insider access, platform partnerships, and an end-to-end onboarding system for:
✅ Designer profile creation
✅ Marketplace pitch and application
✅ Pricing guidance and logistics setup
✅ Image and content curation
✅ Inventory & catalog management
In short: We handle the process from “Hello” to “Live Listings.”
Ready to Go Premium?
Let your designs reach India’s most discerning fashion shoppers.
👉 Connect with Zaroori Retail to begin your premium marketplace journey today.
📧 business@zarooriretail.com | 📱 @zarooriretail
