Start selling on Ajio! This guide covers eligibility, documents, approval steps, and listing tips for new retailers onboarding in India. Unlock your fashion brand’s growth.
Introduction
Ajio has rapidly grown into a trusted online shopping hub for fashion-conscious Indian buyers. For new retailers, getting listed on Ajio unlocks access to a massive customer base and powerful Reliance-backed infrastructure. Yet, many hopeful sellers feel unsure about Ajio’s onboarding requirements and process.
Table of Contents
- Introduction
- Why Sell on Ajio?
- Eligibility & Requirements
- Required Documents
- Step-by-Step Onboarding Process
- Account Setup & Product Listing
- Common Mistakes to Avoid
- Conclusion
- FAQs
Why Sell on Ajio?
Ajio gives retailers:
- Direct exposure to millions of style-focused shoppers across India.
- Professional marketplace support (marketing, logistics, visibility).
- Opportunities for small businesses as well as major brands to grow nationally.
- Enhanced credibility thanks to Reliance Retail’s brand reputation.
Ajio’s selective onboarding process means less clutter, raising visibility for well-presented products.
Eligibility & Requirements
To become an Ajio seller, you’ll need:
- A registered business in India (sole proprietorship, partnership, LLP, or private limited company).
- Valid GSTIN and PAN.
- Current account in the business name for payment settlements.
- Ability to manage inventory, packaging, and timely fulfilment.
Required Documents
Ensure these documents are ready before applying:
- GST certificate & business PAN.
- Proof of address for the physical retail location.
- ID proof of authorized signatory (Aadhaar, PAN).
- Cancelled cheque or bank statement for the registered bank account.
- Trademark certificate/brand authorization letter (for own brands).
- Optionally, MSME certificate and company logo.
Step-by-Step Onboarding Process
- Seller Registration
Visit the Ajio Seller Portal and sign up with your business details and verified contact info.
2. Document Upload
Carefully submit all required documents for business and brand verification.
3. Product Verification
Ajio may request sample product details, catalogue sheets, and quality information for review.
4. Brand Approval
Your brand and category must be reviewed; clarification/extra paperwork may be requested.
5. Account Approval
Once documents are verified, expect onboarding approval typically within 7-25 business days, though delays are possible for unclear submissions.
6. Product Listing
You’ll receive Ajio Seller Central credentials for catalogue upload and listings. Prepare high-quality product photos and rich, optimized descriptions (size, specs, keywords).
7. Go Live
Check your listings for accuracy, monitor inventory, and start accepting orders.
Account Setup & Product Listing Tips
- Use Ajio’s dashboard for real-time order tracking, sales reports, and support.
- List products with crisp images on plain backgrounds, clear titles, and relevant keywords.
- Pay attention to size charts, inventory counts, and compliance rules to reduce cancellations.
- Start with a focused catalogue to test what sells best, then scale up listings.
Common Mistakes to Avoid
- Skipping required documents or using inconsistent business details.
- Uploading blurry images or incomplete specifications.
- Delaying shipment or ignoring returns (impacts seller rating).
- Not monitoring dashboard notifications or messages.
Conclusion
Ajio seller onboarding in India is clearly defined but can take time if documents are incomplete. Prepare your paperwork in advance, focus on product quality, and respond quickly to Ajio’s communication for a smoother launch. Selling on Ajio can be a growth accelerator for brands serious about online retail.
FAQs
Q1: How long does Ajio onboarding take?
Between 7 and 25 business days depending on document completeness and brand review.
Q2: Can I join Ajio without a GST number?
No, GST registration is mandatory for new sellers.
Q3: Does Ajio onboard sole proprietors and MSMEs?
Yes, as long as all compliance documents are provided.
Q4: What if my brand is not registered?
You’ll need a brand authorization/NOC letter or register your trademark to qualify.
Q5: Is there support if I get stuck?
Ajio offers onboarding help and there are third-party consultants who guide sellers through account creation.
