The Indian e-commerce industry is on a boom and fashion is one of the fastest-growing business areas. Of all the networks, Myntra is one of the most popular online fashion and lifestyle shops and has millions of active customers who can find anything in the ethnic wear or international fashion brands. To sellers, this renders Myntra a very profitable platform.
In case you have a brand or a retail business and plan to increase your online presence, selling at Myntra may provide a gateway to unlimited growth. To begin, though, the process that you have to go through would be the Myntra seller registration and onboarding process. Professional Myntra onboarding services are also collaborated with a number of businesses to make this process easier and increase their likelihood of success.
This blog will take you through all that you need to know on how to become a seller on Myntra, the registration process, onboarding processes, and how to boost your brand presence in India when you do go live.
Why Sell on Myntra?
Before we dive into the process, we need to have an idea of why Myntra is such an impactful marketplace among sellers.
- Huge Customer Base: Myntra is a destination serving fashion and lifestyle products, attracting millions of people every month.
- Fashion-First Audience: Unlike generic marketplaces, Myntra focuses on fashion, apparel, footwear, and lifestyle, which is why sellers can find a highly targeted audience.
- Trust Brand Value: Having your products on Myntra automatically enhances trust. Customers will identify Myntra with quality and therefore they will buy in your brand.
- Marketing Opportunities: Myntra provides in-house brands and brand visibility services in India to assist sellers in shining through seasonal sales and promotions.
Combined with these benefits, Myntra offers a platform that not only enables sales, it aids brands to develop sustainably within the competitive Indian e-commerce environment.
Requirements to sell in Myntra
You will need to get your brand registered in accordance with Myntra’s eligibility guidelines before commencing with the registration process. Myntra is also not as open as other market places as the sellers are not anyone who can sell their products using the platform.
1. Business Registration
You need to be a registered business entity – Private Limited Company, LLP or Partnership Firm. It may be difficult to qualify in sole proprietorships.
2. GSTIN and PAN Card
To sell on Myntra, a GST Identification Number (GSTIN) and business PAN card are required.
3. Bank Account
Transactions and settlements must be carried out in a current account of the company.
4. Trademark Registration
Myntra will choose sellers who have registered brand name. This guarantees product authenticity and creates trust.
5. Catalog and Inventory
You require a professional product images, descriptions, and ready inventory that is well organized in catalogs.
This is where Myntra onboarding services can be useful. These service providers will assist you in finalizing all the documents, aligning your catalog with Myntra standards, and automating the process of uploading your products.
Guide to registering Myntra Seller step by step
Step 1: Go to Myntra Partner Portal.
Visit the Myntra Seller/Partner portal and complete the first registration form including company and contact information.
Step 2: Submit Business Documents.
Upload:
- GST certificate
- PAN card of the business
- Business bank account cancelled cheque.
- Trademark certificate (where applicable)
Step 3: Brand Approval
Myntra reviews your brand and then approves. The quality of the products, their representation in a catalog, brand presence (offline/online) etc. are important.
Step 4: Agreement Signing
Upon approval, you will have to sign a contract with Myntra which will cover the commission rates, payment cycles, and other conditions.
Step 5: Catalog Upload
Make and add your product catalog. All listings should comply with Myntra content, size, and quality requirements. At this point, you can take advantage of the services of professional Myntra onboarding to make sure your listings are refined and optimized.
Step 6: Go Live
Once you are fully approved, you are live on Myntra with your products waiting to be found by millions of buyers.
Typical Myntra Onboarding Problems
Although the process might appear easy on paper, sellers can have a hard time getting on board:
- Rejection of documents because of the mismatch of details or failure to fully register.
- Poor-quality images, wrong sizes or lack of products information are all catalog errors.
- Slow approvals due to wrong branding or non-registeration of trademarks.
- Poor initial visibility upon launch because of ineffective product listing.
This is the reason why Myntra onboarding services are essential by numerous sellers. These professionals come in to streamline the process, avoid mistakes, and accelerate approval timelines.
Myntra Onboarding Services Role
End-to-end support services provided by professional onboarding services include:
- To prepare and submit all necessary documents.
- Product listing that is in compliance with Myntra specifications.
- Updating product catalogs with search engine friendly descriptions.
- Establishing logistics and inventory.
- Enforcement of Myntra policy compliance.
Outsourcing these activities will help sellers concentrate on growing their business as the experts take care of the technicalities involved in the onboarding.
Growing Sales through Brand Visibility Service in India
The first step is going live on Myntra. In order to achieve success, you must have your products noticed by the appropriate audience. That is where brand visibility services in India are of importance.
These services include:
1. Optimized Product Listings
Titles, descriptions, and high-resolution photos contribute to placing your products higher in the search results of Myntra and are generated by SEO.
2. Sponsored Ads and Campaigns
Myntra offers promotional features to enhance presence. Expert partners are able to handle ad budgets and placement to get maximum ROI.
3. Seasonal Campaigns
Being a part of the seasonal sales by Myntra such as the End of Reason Sale (EORS) can provide a massive growth in brand interest.
4. Social Media and Influencer Marketing
Using your Myntra listing and combining with outside efforts on Instagram, Facebook, and influencers creates brand awareness.
5. Review & Rating Management
Positive customer review encouragement enhances trust and organic visibility.
Myntra onboarding services and brand visibility services in India enables your products to be not only visible on the platform but also succeed in highly competitive markets.
Pro Tips to Maximize Success as a Myntra Seller
These are the pro tips that can be taken to make the most of being a Myntra seller.
- Pay attention to High-Quality Photography: Fashion is visual, and, therefore, your product photography should be professional and noteworthy.
- Make Size Charts Work: Precise sizing means less to send back and increased satisfaction.
- Be disciplined with Inventory: There should be no stock outs or order delays. Myntra favors sellers who are reliable.
- Do Promotions: Use Myntra ad tools and seasonal sales to the fullest extent.
- Monitor Analytics: See what you are selling, impressions, and customer interactions to optimize your strategy.
Conclusion
Fashion and lifestyle brands in India should take advantage of the opportunity of selling on Myntra. Registration alone is not enough though, to achieve success. Documentation to catalog setup and marketing, all these steps require keen consideration. This is why most businesses use Myntra onboarding services to simplify the registration process and use brand visibility services in India to stand out once online.
Through seamless onboarding and targeted visibility campaigns, you can establish a significant presence in Myntra, develop a loyal customer base, and increase your online sales substantially.
There is no better time to start on it than when you are ready to bring your fashion business to the next level.
