When Bobi — a modern Indian fashion label rooted in comfort, versatility, and everyday elegance — set out to scale its digital presence, it faced the challenge of navigating the complex world of premium online marketplaces. Enter Zaroori Retail.

Partnering with Zaroori Retail proved to be a turning point for Bobi. The team at Zaroori streamlined the onboarding process, ensuring Bobi’s seamless listing on top-tier platforms like Nykaa, Myntra, Ajio, Purplle. From catalog curation and content optimization to pricing strategy and platform-specific positioning, Zaroori Retail handled every aspect with precision and insight.

What made the difference was Zaroori’s strategic understanding of what fashion marketplaces truly want — data-backed product assortments, seasonal planning, and consumer-first storytelling. Bobi’s hero categories saw a 3x increase in visibility within the first quarter of going live. Their bestsellers began ranking on key pages, and return customers increased significantly due to improved product discovery and brand visibility.

With consistent support in operations, inventory planning, and marketing tie-ins, Bobi saw a 150% increase in online sales within six months of the collaboration. More importantly, the brand was able to maintain its design ethos while expanding reach to a more premium, pan-India audience.

Today, Bobi stands stronger than ever in the competitive digital fashion space — not just as a label, but as a marketplace success story. Thanks to Zaroori Retail, Bobi has transformed its online journey from a challenge into a channel for exponential growth.