When The Gusto partnered with Zaroori Retail, the brand was poised for growth but needed the right platform exposure and strategic support to break into premium marketplaces. Known for its high-quality, fashion-forward handbags, The Gusto had the products—but lacked access to curated platforms like Nykaa, Myntra, and Ajio.

Zaroori Retail stepped in with a tailored retail strategy. From onboarding and cataloging to pricing, styling, and performance marketing, every detail was optimized for marketplace success. With the ABT (All-Brand Touchpoint) module, The Gusto gained access to real-time platform insights and constant brand representation.

Within the first three months, The Gusto saw a 2.5x increase in visibility and a 70% uplift in sales from its key marketplaces. Bestsellers were consistently sold out, customer reviews turned overwhelmingly positive, and the brand started getting featured in seasonal edits and fashion campaigns. Back-end operations, once a bottleneck, were streamlined with Zaroori’s marketplace support team handling queries, returns, and performance analytics.

More importantly, The Gusto began building brand equity. With better imagery, enhanced product listings, and on-point brand positioning, it moved from being “just another accessory brand” to a premium, in-demand label among modern shoppers.

Today, The Gusto is expanding its product line and entering international markets—all while staying rooted in its design philosophy. Partnering with Zaroori Retail wasn’t just a business decision; it was the turning point in The Gusto’s journey from boutique brand to marketplace bestseller.