Blinkit Inventory Planning & Velocity
Blinkit inventory planning: maintain 45-60 days forward cover on hero SKUs, 30 days on long-tail. SKU velocity threshold: 3-5 units/day for retention. Below velocity = auto-delist within 45-60 days on Quick Commerce, 90 days on premium marketplaces.
Quick Answer
Blinkit inventory planning: maintain 45-60 days forward cover on hero SKUs, 30 days on long-tail. SKU velocity threshold: 3-5 units/day for retention. Below velocity = auto-delist within 45-60 days on Quick Commerce, 90 days on premium marketplaces.
Step-by-Step Guide
- 1Velocity BaselineMeasure units/SKU/day across 30-day rolling window.
- 2Forecast ModelHistorical velocity × seasonality × PLA uplift = forward demand.
- 3Reorder PointsTrigger POs when inventory ≤ (lead-time × daily velocity) + safety stock.
- 4Delisting PreventionSub-velocity SKUs: bundle, promote, or sunset before auto-delist.
Pros & Cons
- India's #1 Quick Commerce (₹18,500 Cr GMV)
- Zomato-owned — cross-app 100M+ MAU discovery
- 15-min delivery to 35+ cities
- Fast settlement (T+7)
- Commission 25-40% (highest in QC)
- Dark-store SKU cap forces aggressive velocity
- Packaging must be <300g for optimal picking
Checklist
- 30-day rolling velocity report per SKU
- 45-60 day forward cover on hero SKUs
- Reorder-point alerts wired to OMS
- Sub-velocity SKU review weekly
Frequently Asked Questions
How to boost SKU velocity quickly?
Bundle with hero SKUs, feature in promo emails, run tactical PLA burst, or reprice into a lower band.
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