Reconciliation losses on Indian marketplaces typically sit at 4-7% of GMV โ and brands recover only 15-25% on their own. Our reconciliation team runs order-level matching, weekly escalation cycles and recovery tickets that lift recovery to 75-85%. Across 600+ brands managed, we have recovered โน38 crore in disputed marketplace settlements.
Why Reconciliation Losses Stay Hidden
Marketplace settlements are notoriously complex. Every order generates multiple line items โ gross sale, commission, logistics, return-reversal, gift-card adjustment, festival promo deduction, payment-gateway slice. Marketplaces aggregate these into weekly or fortnightly payouts that brands rarely match line-by-line against expected revenue.
The result: 4-7% of GMV silently leaks through under-settled orders, mis-categorised deductions, double-refunds, and missing return-reversal credits. For a brand doing โน10L/month GMV, thatโs โน40,000-โน70,000 lost every month โ โน5-8 lakhs over a year.
Our Myntra payment reconciliation services close this gap with order-level matching and weekly recovery cycles.
What's Included
Order-Level Matching
Every order matched: gross sale โ commission โ logistics โ return-reversal โ final payout. Discrepancies flagged within 7 days.
Short-Pay Detection
Orders settled below expected payout flagged. Reason codes mapped. Tickets filed with marketplace finance.
Double-Refund Detection
Refunds processed twice on a single return. Common but easy to miss. We catch these monthly.
Missing Return-Reversal Credits
When a return is reversed (customer kept the product), the credit should reflow to the brand. Often it doesn't. We catch these.
Festival-Promo Deduction Audits
Festival sale events trigger heavy promo deductions. We audit every deduction against agreed promo participation.
Logistics-Cost Verification
Logistics charges should match the agreed pin-zone rate card. Overcharges are common; we flag and recover.
Weekly Escalation Cycles
Unresolved tickets escalated weekly to marketplace finance with full evidence pack and cumulative pending amount.
Recovery Dashboard
Per-brand reconciliation dashboard with recovery rate, pending tickets, average recovery time, and quarterly trends.
Our Reconciliation Cadence
- 1
Initial Backlog Sweep (Days 1-21)
Pull last 6 months of settlements. Match every order. Flag every short-pay. File backlog tickets in batches.
- 2
Weekly Reconciliation (Days 22+)
Each week's settlements matched within 7 days. New short-pays ticketed immediately.
- 3
Weekly Escalation
Tickets unresolved >14 days escalated to marketplace finance with cumulative-pending evidence pack.
- 4
Monthly Recovery Review
Monthly call covering recovered amount, pending tickets, recovery rate, average resolution time, root-cause patterns.
Not sure how much you're leaking to short-pays?
We will pull your last 90 days of Myntra settlements and return a full reconciliation gap report within 5 business days. Free, no obligation.
Get a Free Reconciliation AuditFounder Insight
Reconciliation is the unsexy work nobody wants to do. It is also the work that funds your PLA budget. โน50,000-โน1L/month recovered from marketplace short-pays is essentially free margin โ the cleanest dollar in marketplace operations.
โ Deepinder Ahluwalia, Founder & CEO, Zaroori Retail
Reconciliation Pricing
Reconciliation Only
- Single marketplace
- Weekly order-level matching
- Unlimited dispute tickets
- Monthly recovery review
Recon + Returns Combo
- Recon + return management
- Weekly escalation cycles
- Recovery dashboard included
- Festival deduction audits
Multi-Marketplace Recon
- Myntra + Nykaa + AJIO + Amazon
- Cross-marketplace settlement tracking
- Specialised finance team
- Quarterly reconciliation BR
Recent Client Outcomes
โน4.8 lakhs recovered from 11 months of backlog
Brand had never run reconciliation. 11-month settlement backlog. No idea how much was leaking.
Result: Backlog sweep recovered โน4.8L. Weekly cadence then sustained โน35-50K/month ongoing recovery. Recovery rate stabilised at 82%.
About the Author โ Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retailโs three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
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