The digital runway has never been hotter. With platforms like Myntra, Nykaa, Ajio, Tata Cliq, Aza, and Pernia’s Pop-Up Shop dominating premium fashion and lifestyle ecommerce, the question every ambitious brand owner must ask in 2025 is: “How visible is my brand where it matters most?“ At Zaroori Retail, we [...]

In today’s digitally-driven luxury fashion space, presence on premium marketplaces like Aza Fashion, Pernia’s Pop-Up Shop, and Tata CLiQ Luxury isn’t just beneficial — it’s essential. These platforms not only offer unparalleled brand visibility, but they also give access to a high-intent audience looking for exclusivity, craftsmanship, and credibility. So [...]

Gurgaon, India – In 2019, Deepinder Ahluwalia, an alumnus of the Indian Institute of Management (IIM), made a bold move. After spending years in the corporate sector, he left the comfort of boardrooms and executive roles to build something from the ground up — Zaroori Retail. What started as a [...]