Why Sell on US Marketplaces?
The United States represents the world's largest e-commerce opportunity. American consumers spend more online per capita than any other nation, and the infrastructure for international sellers is well-established.
Highest Spending Power
US consumers average $5,381 in annual online spending—highest globally.
Mature Logistics
FBA, 3PL networks, and established shipping infrastructure for seamless fulfillment.
Diverse Consumer Base
Appetite for international products, ethnic goods, and unique artisan items.
Top US Marketplaces for Sellers
Amazon US
Multi-category
World's largest e-commerce marketplace with 300M+ active customers.
Walmart Marketplace
Multi-category
America's #2 retailer with massive omnichannel presence.
Etsy
Handmade & Vintage
Premier marketplace for handmade, vintage, and unique products.
eBay
Multi-category
Global marketplace for new and used products across all categories.
Target Plus
Premium Retail
Invitation-only marketplace for Target's curated third-party sellers.
Nordstrom
Premium Fashion
Premium fashion marketplace for luxury and contemporary brands.
Amazon US vs Walmart: Which is Right for You?
Amazon US
- 300M+ active customers—largest reach
- FBA handles storage, shipping, returns
- Prime badge drives conversions
- Global Selling program for international sellers
Best for: Volume sellers, brands wanting FBA logistics, competitive categories
Walmart Marketplace
- No monthly subscription fees
- Lower competition (130K vs 2M+ sellers)
- Omnichannel integration with stores
- Growing faster than Amazon
Best for: Brands wanting less competition, value-conscious consumers, omnichannel
Requirements for International Sellers
Business Requirements
- US business entity OR Amazon Global Selling enrollment
- EIN (Employer Identification Number)
- US bank account (Payoneer/WorldFirst accepted)
- Valid credit card for seller fees
Compliance Requirements
- FDA registration (food, supplements, cosmetics)
- CPSC compliance (consumer products)
- Country of origin labeling
- California Prop 65 compliance
Frequently Asked Questions
Explore More Regional Guides
Ready to Expand to the US Market?
Let us help you navigate US marketplace requirements, compliance, and fulfillment strategies. From entity setup to launch—we've got you covered.