Regional Marketplace Guide

Sell on US Marketplaces: Complete Seller Guide 2026

The US is the world's largest e-commerce market at $1.1 trillion. From Amazon's dominance to Walmart's rapid growth, here's everything international sellers need to know about expanding to America.

$1.1T
US E-commerce Market
270M+
Online Shoppers
41%
Amazon Market Share
7%
Walmart Market Share

Why Sell on US Marketplaces?

The United States represents the world's largest e-commerce opportunity. American consumers spend more online per capita than any other nation, and the infrastructure for international sellers is well-established.

Highest Spending Power

US consumers average $5,381 in annual online spending—highest globally.

Mature Logistics

FBA, 3PL networks, and established shipping infrastructure for seamless fulfillment.

Diverse Consumer Base

Appetite for international products, ethnic goods, and unique artisan items.

Top US Marketplaces for Sellers

Amazon US vs Walmart: Which is Right for You?

Amazon US

  • 300M+ active customers—largest reach
  • FBA handles storage, shipping, returns
  • Prime badge drives conversions
  • Global Selling program for international sellers

Best for: Volume sellers, brands wanting FBA logistics, competitive categories

Walmart Marketplace

  • No monthly subscription fees
  • Lower competition (130K vs 2M+ sellers)
  • Omnichannel integration with stores
  • Growing faster than Amazon

Best for: Brands wanting less competition, value-conscious consumers, omnichannel

Requirements for International Sellers

Business Requirements

  • US business entity OR Amazon Global Selling enrollment
  • EIN (Employer Identification Number)
  • US bank account (Payoneer/WorldFirst accepted)
  • Valid credit card for seller fees

Compliance Requirements

  • FDA registration (food, supplements, cosmetics)
  • CPSC compliance (consumer products)
  • Country of origin labeling
  • California Prop 65 compliance

Frequently Asked Questions

Explore More Regional Guides

Ready to Expand to the US Market?

Let us help you navigate US marketplace requirements, compliance, and fulfillment strategies. From entity setup to launch—we've got you covered.

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