US Marketplace Guide
Updated: March 2026

Amazon US Seller Onboarding: Complete Guide 2026

Amazon.com is the world's largest e-commerce marketplace with 300M+ active customers and $500B+ in annual sales. Here's your complete guide to selling on Amazon US as an international seller.

Why Sell on Amazon US?

The US is the holy grail of e-commerce markets. With the highest per-capita online spending globally and Amazon controlling 41% of US e-commerce, success here can transform your business.

$500B+ Market

Amazon US represents half-trillion dollar opportunity with 300M+ customers.

Global Selling

Sell from anywhere—no US entity required. International bank accounts accepted.

FBA Network

110+ fulfillment centers enabling 1-2 day Prime delivery across America.

Requirements for International Sellers

Account Requirements

  • Government-issued ID or passport
  • Internationally chargeable credit card
  • Bank account (international OK)
  • Phone number for verification

Business Requirements

  • Business registration from your country
  • Tax information (W-8BEN for non-US)
  • Product compliance documentation
  • Liability insurance (recommended)

Amazon US Fee Structure

Fee TypeAmountNotes
Monthly Subscription$39.99 (Professional)Individual plan: $0.99/item sold
Referral Fee (Fashion)17%Clothing, shoes, accessories
Referral Fee (Electronics)8%Consumer electronics
Referral Fee (Home)15%Home & kitchen, furniture
FBA Fulfillment$3.22-$8.26+Based on size/weight tier
FBA Storage$0.87-$2.40/cu ftMonthly; higher Q4

US Product Compliance Requirements

Important: Selling non-compliant products in the US can result in account suspension, seized shipments, and legal liability. Key requirements:

FDA Regulated

  • • Food & beverages (facility registration)
  • • Dietary supplements (label compliance)
  • • Cosmetics (ingredient disclosure)
  • • Medical devices (510k clearance)

Other Requirements

  • • CPSC compliance (children's products)
  • • California Prop 65 warnings
  • • Country of origin labeling
  • • Material composition labels

Frequently Asked Questions

Related Marketplace Guides

Ready to Sell on Amazon US?

From account setup to compliance navigation and FBA optimization, we help international brands succeed on Amazon's largest marketplace.

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