Question 1

What are the requirements to sell on Walmart Marketplace?

Accepted Answer

Walmart Marketplace requirements: US Business Tax ID (EIN), W-9 or W-8 tax form, US business address (or registered agent), products with UPC/GTIN codes, demonstrated e-commerce track record, and excellent seller metrics. Walmart is selective—they review seller history, product quality, and pricing competitiveness.

Question 2

Can international sellers sell on Walmart US?

Accepted Answer

Yes, but with restrictions. International sellers need: US registered agent or partner, EIN (can be obtained as foreign entity), US-based fulfillment solution (WFS or 3PL), and W-8BEN-E tax form. Walmart prefers sellers with existing US business presence. We can help structure the right approach.

Question 3

What are Walmart Marketplace fees?

Accepted Answer

Walmart's fee structure is simpler than Amazon: No monthly subscription fee, Referral fees 6-15% by category (fashion 15%, electronics 8%, grocery 10%), WFS fulfillment fees comparable to FBA. No additional closing fees or per-item fees. This makes Walmart attractive for margin-conscious sellers.

Question 4

How does Walmart Fulfillment Services (WFS) work?

Accepted Answer

WFS is Walmart's equivalent to Amazon FBA. Ship inventory to Walmart's fulfillment centers, and they handle storage, picking, packing, and shipping. Benefits: 2-day delivery badge, higher search ranking, TwoDay delivery program eligibility. WFS fees are competitive with FBA and sometimes lower.

Question 5

How long does Walmart seller approval take?

Accepted Answer

Walmart's approval process typically takes 2-4 weeks. Steps: Application review (1-2 weeks), Documentation verification, Integration setup. Walmart is more selective than Amazon—they reject applications with poor seller history, non-competitive pricing, or products that don't fit their catalog strategy.

Question 6

What categories perform best on Walmart Marketplace?

Accepted Answer

Top Walmart categories: Home & furniture, Electronics, Toys & games, Baby products, Health & wellness, and Grocery/consumables. Walmart customers typically seek value-oriented products. Premium/luxury items perform better on Amazon. Walmart is strong in categories matching their store demographics.

Question 7

Walmart vs Amazon: Which should I choose?

Accepted Answer

Walmart pros: No monthly fee, lower competition (130K vs 2M sellers), growing faster, value-focused customers. Amazon pros: Larger customer base, more sophisticated FBA, better for premium products, Brand Registry tools. Recommendation: Start with your stronger fit, then expand to both.

Question 8

What is Walmart's Repricer and how does it work?

Accepted Answer

Walmart's marketplace is highly price-competitive. Their algorithm favors sellers offering lowest prices. Walmart uses a 'Price Parity' policy—your prices can't be higher than other channels. Using repricer software is almost mandatory to remain competitive while maintaining margins.

Category	Referral Fee	vs Amazon
Fashion & Apparel	15%	Same as Amazon
Electronics	8%	Same as Amazon
Home & Garden	15%	Same as Amazon
Grocery	10%	Lower than Amazon
Monthly Fee	$0	Amazon: $39.99/month

Walmart Marketplace Seller Guide: Complete Onboarding 2026

Why Sell on Walmart Marketplace?

120M+ Visitors

No Monthly Fees

Growing Faster

Walmart Seller Requirements

Business Requirements

Product Requirements

Walmart Marketplace Fee Structure

Walmart Fulfillment Services (WFS)

WFS Benefits

WFS vs FBA

Walmart Seller Application Process

Submit Application

Business Verification

Partner Profile Setup

Integration Setup

Product Listing

Go Live

Frequently Asked Questions

Related Marketplace Guides

Amazon US

Amazon India

All US Marketplaces

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