Why Sell on Amazon India?
Amazon India is the undisputed leader in India's e-commerce space, especially for premium categories like electronics, fashion, and home goods. For serious sellers, Amazon offers unmatched reach and logistics infrastructure.
300M+ Customers
India's largest customer base with strong urban and semi-urban penetration.
FBA Network
60+ fulfillment centers enabling 1-2 day delivery to 100% of serviceable pincodes.
Brand Trust
Premium positioning and customer trust—ideal for branded products.
Amazon India Seller Registration Steps
Get GST Registration
GST is mandatory. Apply at gst.gov.in if you don't have it. Takes 7-15 days.
Visit sell.amazon.in
Click "Start Selling" and create your Amazon Seller Central account.
Enter Business Details
Provide legal business name (matching GST), address, and owner details.
GST & Tax Verification
Enter GSTIN. Amazon verifies automatically. Ensure details match exactly.
Bank Account Setup
Add bank account for payments. Provide cancelled cheque or bank statement.
Product Listing
Start listing products. Choose existing catalog or create new listings.
Select Fulfillment
Choose Easy Ship (Amazon picks up) or FBA (send to warehouse) or Self-Ship.
Amazon India Fee Structure
| Category | Referral Fee | Closing Fee |
|---|---|---|
| Fashion (Apparel, Footwear) | 17% | ₹15-40 |
| Beauty & Personal Care | 5-10% | ₹15-30 |
| Electronics | 7-12% | ₹10-30 |
| Home & Kitchen | 12-15% | ₹15-40 |
| Jewelry | 5-20% | ₹25-95 |
| Books | 5% | ₹5-15 |
*All fees are subject to 18% GST. FBA fees (if applicable) are additional based on size and weight.
FBA vs Easy Ship: Which to Choose?
FBA (Fulfilled by Amazon)
- Prime badge & faster delivery
- Amazon handles storage & shipping
- Better Buy Box chances
- Amazon handles returns
Best for: Scale sellers, fast-moving products, premium items
Easy Ship
- You store, Amazon picks up
- Lower storage costs
- Better for slow-moving inventory
- More inventory control
Best for: New sellers, low volume, bulky items
Frequently Asked Questions
Related Marketplace Guides
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