Why Sell on Amazon UAE?
Amazon acquired Souq.com in 2017 and rebranded to Amazon.ae, bringing its global infrastructure to the Middle East. For international sellers, Amazon UAE offers the easiest entry point to the region through Global Selling.
Global Selling
Sell from India, US, or Europe without a UAE entity. No local presence required.
FBA Infrastructure
World-class fulfillment centers with same-day and next-day delivery in UAE.
Brand Trust
Amazon's global reputation means instant customer trust and confidence.
Amazon UAE Seller Registration Steps
Create Amazon Seller Account
Visit sellercentral.amazon.ae and click "Register Now". Choose Individual or Professional plan.
Submit Business Information
Enter your business name, address, contact details, and select your country of operation.
Upload Documents
Provide ID/passport, business registration, and bank account details for payments.
Verification Process
Amazon verifies your documents. May include video call verification for identity confirmation.
Set Up Tax Information
Configure VAT settings and provide TRN if you have UAE entity. International sellers can skip this.
Create Product Listings
Upload your catalog following Amazon's listing guidelines. Apply for gated categories if needed.
Configure Fulfillment
Choose FBA or Merchant Fulfilled. For FBA, ship inventory to Amazon UAE warehouses.
Amazon UAE Fee Structure
| Fee Type | Amount | Notes |
|---|---|---|
| Monthly Subscription | AED 99 (Professional) | Individual plan is free |
| Referral Fee (Fashion) | 15% | Per item sold |
| Referral Fee (Electronics) | 8% | Lower margin category |
| Referral Fee (Beauty) | 10-15% | Varies by subcategory |
| FBA Fulfillment | Varies by size/weight | Includes pick, pack, ship |
| FBA Storage | AED 10-35 per cubic meter | Monthly fee |
Amazon UAE FBA (Fulfillment by Amazon)
FBA is the recommended fulfillment method for Amazon UAE. You ship products to Amazon's warehouses, and they handle everything else—storage, packing, delivery, and returns.
FBA Benefits
- • Prime badge = higher conversions
- • Same-day & next-day delivery
- • Better Buy Box chances
- • Amazon handles customer service
- • Easier returns management
Sending Inventory to UAE
- • Ship directly from India/China
- • Use Amazon's partnered carriers
- • Ensure proper labeling (FNSKU)
- • Monitor inventory levels
- • Plan for peak seasons
Frequently Asked Questions
Related Marketplace Guides
Need Help with Amazon UAE Onboarding?
From account setup to FBA optimization, we help brands succeed on Amazon UAE. With experience across 500+ marketplace onboardings, we know what works.