Authority Guide · Feb 2026
Marketplace Commission Comparison India 2026 — Myntra, Nykaa, Tira, AJIO, Quick Commerce
Deepinder Ahluwalia, Founder & CEO
Feb 10, 2026
Quick Answer
·Fact-checked
Marketplace commission in India 2026 ranges from 8% (Amazon books/electronics) to 42% (Quick Commerce ₹99-₹299 SKUs). Typical blended ranges: Myntra 18-28%, Nykaa 25-35%, Tira 22-32%, AJIO 18-28%, FirstCry 18-30%, Blinkit 25-40%, Zepto 25-38%, Swiggy Instamart 26-38%, Amazon Fashion 12-22%, Flipkart 8-25%. Commission alone is misleading — fulfilment fees, PLA inflation, and return RTO costs add 6-15% effective load. Total take-rate (commission + fulfilment + ads + returns) typically lands 32-55% of GMV.
Author
Deepinder Ahluwalia
Category
Authority Guide
Updated
February 2026
Read Time
8-12 min
Fact-Checked
Yes · By founder
Cite as: Marketplace Commission Comparison India 2026 — Myntra, Nykaa, Tira, AJIO, Quick Commerce — Zaroori Retail (https://zarooriretail.com/blog/marketplace-commission-comparison-india-2026)
Commission Rate by Marketplace — All Major Platforms
| Marketplace | Commission Range | Fulfilment Fee | Effective Take-Rate |
|---|---|---|---|
| Myntra | 18-28% | ₹40-₹120/order | 32-42% |
| Nykaa | 25-35% | ₹50-₹110/order | 38-48% |
| Tira | 22-32% | ₹50-₹120/order | 35-45% |
| AJIO | 18-28% | ₹40-₹110/order | 30-40% |
| FirstCry | 18-30% | ₹45-₹120/order | 32-42% |
| Blinkit | 25-40% | ₹15-₹30/order | 32-48% |
| Zepto | 25-38% | ₹15-₹30/order | 30-46% |
| Swiggy Instamart | 26-38% | ₹15-₹30/order | 32-46% |
| BigBasket | 18-32% | ₹25-₹70/order | 28-40% |
| Amazon Fashion | 12-22% | ₹30-₹95/order | 22-34% |
| Flipkart | 8-25% | ₹30-₹95/order | 18-32% |
| Noon UAE | 15-25% | AED 8-25/order | 24-34% |
Why Commission Alone Is Misleading
Marketplace commission is only one of five fee components in your effective take-rate. The full P&L impact includes:
- 1. Base commission — what the marketplace charges per sale (8-42%)
- 2. Fulfilment fee — pick-pack-ship cost (₹15-₹120 per order)
- 3. PLA / sponsored ads — paid visibility cost (typically 8-15% of GMV)
- 4. Return + RTO cost — return processing + reverse logistics (5-15% on returnable SKUs)
- 5. Payment gateway + GST collection fee — 1.5-2.5% of GMV
Commission by Category — Where It Hurts vs Helps
| Category | Best Commission | Worst Commission | Recommendation |
|---|---|---|---|
| Fashion (apparel) | AJIO 18% | Nykaa Fashion 32% | Lead with Myntra + AJIO |
| Beauty (skincare) | Amazon Beauty 14% | Nykaa premium 32% | Lead with Nykaa + Tira (curation > take-rate) |
| Beauty (makeup) | Amazon Beauty 14% | Blinkit makeup 35% | Quick Commerce for impulse SKUs only |
| Baby + Kids | FirstCry 18% | Blinkit baby 32% | FirstCry primary, Amazon Baby for volume |
| F&B (packaged) | Amazon Pantry 8% | Quick Commerce 38% | Trade commission for velocity on Blinkit/Zepto |
| Wellness (supplements) | Amazon 12% | Tira wellness 30% | Multi-channel — Nykaa for trust, Amazon for repeat |
| Home + Decor | Flipkart 12% | Myntra Home 28% | Amazon + Flipkart for breadth |
How To Optimize Your Marketplace Mix
- Use traditional marketplaces (Myntra/Nykaa/Tira) for brand-building + premium-priced hero SKUs
- Use Quick Commerce for fast-moving impulse SKUs at ₹99-₹999 AOV
- Use Amazon + Flipkart for volume + tier-2/3 reach + repeat-purchase mechanics
- Negotiate annual commission tier with marketplace once you hit GMV thresholds (Myntra: ₹50L+, Nykaa: ₹1Cr+, Tira: ₹50L+)
- Audit return rate quarterly — high-return SKUs at high commission marketplaces can be net-negative profit
2026 benchmark: a healthy multi-marketplace P&L lands at 38-45% effective take-rate (commission + fulfilment + PLA + returns) with 25-32% gross margin retained after marketplace cuts.
Frequently Asked Questions
Which marketplace has the lowest commission for fashion?
AJIO Indie Track at ~18% blended for emerging brands. Amazon Fashion goes as low as 12% but with minimal discovery boost (PLA-dependent).
Is Nykaa's higher commission justified?
Yes for premium beauty — Nykaa's 25-35% comes with 28% repeat-purchase rate and 4-8% return rate (one of the lowest in Indian e-commerce). Effective profit per ₹1,000 of GMV is comparable to a 15-18% commission marketplace with 22% return rate.
Can I negotiate commission rates?
Yes — annual commission tier negotiations open once your brand hits Myntra ₹50L+ GMV, Nykaa ₹1Cr+, or Tira ₹50L+. Typical reduction is 2-4 percentage points.
Are Quick Commerce commissions worth the velocity?
For SKUs that hit dark-store velocity (10+ units/store/week), yes — the 25-40% commission is offset by 1-3% return rate and tier-1 metro penetration speed. Slow-movers should be delisted.
What is the typical fulfilment fee structure?
Marketplaces charge ₹15-₹120 per order based on weight + zone + delivery speed. Quick Commerce is lowest (₹15-₹30) due to dark-store proximity. Traditional marketplaces use FBA/MAM with zone-based pricing.
How does GST affect effective commission?
18% GST is charged on marketplace commission (not on your product GST). Net impact: a 25% commission becomes 25% + (25% × 18%) = 29.5% effective. Most brand P&Ls show this on a net basis.