Myntra Advertising Guide (2026)
Myntra ads: PLA (Product Listing Ads), Sponsored Brand, Display, Video. Target ROAS: 2.5-4x. PLA (Product Listing Ads) drives 60-70% of paid GMV. Sponsored Brand builds top-of-funnel. Refresh creatives every 6-8 weeks.
Quick Answer
Myntra ads: PLA (Product Listing Ads), Sponsored Brand, Display, Video. Target ROAS: 2.5-4x. PLA (Product Listing Ads) drives 60-70% of paid GMV. Sponsored Brand builds top-of-funnel. Refresh creatives every 6-8 weeks.
Step-by-Step Guide
- 1PLA SetupLaunch top-10 SKUs first, keyword-broad targeting, ₹500 daily bid start
- 2Sponsored BrandVideo + custom banner, drive branded search
- 3Display / DSPRetargeting + look-alike audiences (Amazon DSP only)
- 4OptimizationWeekly review, pause low-ROAS keywords, scale winners 2x/week
Pros & Cons
- 70M+ MAU with fashion-first shopper intent
- Highest fashion GMV (₹35,000 Cr) in India
- Editorial curation + Myntra Studio content velocity
- PLA + Sponsored Brand ad tools drive predictable CAC
- Studio-shoot cost is 30-40% higher than Amazon
- RTO 22-28% needs active address-scrub + COD blocking
- Commission 18-32% higher than Amazon fashion
Checklist
- GST certificate + PAN + Business KYC
- Brand trademark (Class 25 fashion / CDSCO cosmetics / FSSAI F&B)
- 20+ SKUs with marketplace-spec studio photography
- Myntra category-buyer pitch deck (agency template)
- Size chart PDFs + care instructions + compliance labels
- PLA budget commitment (₹1L+ month 1, scaling with GMV)
- Settlement cycle plotted (T+7 to T+15 days) against working capital
- Sale event registration for next scheduled window
Frequently Asked Questions
Which Myntra ad type has best ROAS?
PLA on branded/mid-funnel keywords typically delivers 3-4x ROAS. Sponsored Brand tends to be lower ROAS but higher LTV/brand lift.
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