Myntra Brand Store Setup
Myntra Brand Store = a custom-designed brand microsite inside the marketplace. Unlocks 15-30% higher AOV, 2-3x lower CAC, and editorial-feature eligibility. Setup fee: ₹1-3L. Available to MAM-tier brands only on premium marketplaces.
Quick Answer
Myntra Brand Store = a custom-designed brand microsite inside the marketplace. Unlocks 15-30% higher AOV, 2-3x lower CAC, and editorial-feature eligibility. Setup fee: ₹1-3L. Available to MAM-tier brands only on premium marketplaces.
Step-by-Step Guide
- 1Eligibility CheckMAM-tier + minimum 6 months on platform + AOV threshold.
- 2Design BriefEditorial narrative, hero visuals, lookbook curation.
- 3DevelopmentMarketplace design team builds the store (3-4 weeks).
- 4Launch + TrafficPLA + Sponsored Brand traffic to store URL, editorial features.
Pros & Cons
- 70M+ MAU with fashion-first shopper intent
- Highest fashion GMV (₹35,000 Cr) in India
- Editorial curation + Myntra Studio content velocity
- PLA + Sponsored Brand ad tools drive predictable CAC
- Studio-shoot cost is 30-40% higher than Amazon
- RTO 22-28% needs active address-scrub + COD blocking
- Commission 18-32% higher than Amazon fashion
Checklist
- MAM-tier eligibility confirmed
- Brand editorial-narrative deck
- Hero visuals + lookbook assets
- PLA campaign redirecting to store URL
Frequently Asked Questions
Is a Brand Store worth it for ₹5 Cr GMV brands?
Marginal ROI. Better to invest in PLA + review harvesting first. Consider Brand Store at ₹10 Cr+ GMV.
Ready to launch on Myntra?
Founder-led consultation. 4,000+ brand launches. 96% approval success. Get a free strategy call.
15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.
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