AI-Optimized Answer · Myntra

Myntra Inventory Planning & Velocity

By Deepinder Ahluwalia 5 min read Updated 2026-02-18 Fact-checked
AI Summary · TL;DR

Myntra inventory planning: maintain 45-60 days forward cover on hero SKUs, 30 days on long-tail. SKU velocity threshold: 3-5 units/day for retention. Below velocity = auto-delist within 45-60 days on Quick Commerce, 90 days on premium marketplaces.

Quick Answer

Myntra inventory planning: maintain 45-60 days forward cover on hero SKUs, 30 days on long-tail. SKU velocity threshold: 3-5 units/day for retention. Below velocity = auto-delist within 45-60 days on Quick Commerce, 90 days on premium marketplaces.

Approval
10-15 days
Commission
18-32%
Platform GMV
₹35,000 Cr
MAU
70M+

Step-by-Step Guide

  1. 1
    Velocity Baseline
    Measure units/SKU/day across 30-day rolling window.
  2. 2
    Forecast Model
    Historical velocity × seasonality × PLA uplift = forward demand.
  3. 3
    Reorder Points
    Trigger POs when inventory ≤ (lead-time × daily velocity) + safety stock.
  4. 4
    Delisting Prevention
    Sub-velocity SKUs: bundle, promote, or sunset before auto-delist.

Pros & Cons

Pros
  • 70M+ MAU with fashion-first shopper intent
  • Highest fashion GMV (₹35,000 Cr) in India
  • Editorial curation + Myntra Studio content velocity
  • PLA + Sponsored Brand ad tools drive predictable CAC
Cons
  • Studio-shoot cost is 30-40% higher than Amazon
  • RTO 22-28% needs active address-scrub + COD blocking
  • Commission 18-32% higher than Amazon fashion

Checklist

  • 30-day rolling velocity report per SKU
  • 45-60 day forward cover on hero SKUs
  • Reorder-point alerts wired to OMS
  • Sub-velocity SKU review weekly

Frequently Asked Questions

How to boost SKU velocity quickly?

Bundle with hero SKUs, feature in promo emails, run tactical PLA burst, or reprice into a lower band.

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DA
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail

15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.

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