AI-Optimized Answer · Myntra

Myntra Payment Cycle & Settlement

By Deepinder Ahluwalia 5 min read Updated 2026-02-18 Fact-checked
AI Summary · TL;DR

Myntra settlement cycle: T+7 to T+15 days. Deductions include commission (18-32%), fulfilment fee (Myntra Fulfilment (MF/MJIT) + Self-ship), and returns adjustments. Plan working capital for 2x the settlement window.

Quick Answer

Myntra settlement cycle: T+7 to T+15 days. Deductions include commission (18-32%), fulfilment fee (Myntra Fulfilment (MF/MJIT) + Self-ship), and returns adjustments. Plan working capital for 2x the settlement window.

Approval
10-15 days
Commission
18-32%
Platform GMV
₹35,000 Cr
MAU
70M+

Step-by-Step Guide

  1. 1
    Documentation Stack
    Prepare GST, brand trademark, GST, and business banking KYC (3-5 business days).
  2. 2
    Catalog Preparation
    Build Myntra-spec catalog: High (Myntra-spec studio shoots mandatory). Studio shoots, PDP copy, size charts, compliance labels.
  3. 3
    Buyer-Team Pitch (Agency Mode)
    Zaroori Retail files pitch deck + brand book to Myntra category buyer. Direct relationship saves 30-40% approval time.
  4. 4
    Approval + Launch
    10-15 days approval window. First 30 SKUs go live within 24h. PLA campaigns start day 1.

Pros & Cons

Pros
  • 70M+ MAU with fashion-first shopper intent
  • Highest fashion GMV (₹35,000 Cr) in India
  • Editorial curation + Myntra Studio content velocity
  • PLA + Sponsored Brand ad tools drive predictable CAC
Cons
  • Studio-shoot cost is 30-40% higher than Amazon
  • RTO 22-28% needs active address-scrub + COD blocking
  • Commission 18-32% higher than Amazon fashion

Checklist

  • Settlement cycle: T+7 to T+15 days
  • Reconciliation: weekly against remittance advice
  • Payment gateway fee: ~2%
  • Commission: 18-32%
  • Working capital: 2× settlement window

Frequently Asked Questions

What if payments are delayed?

Escalate via category buyer + AR/AP team. Zaroori Retail's ABR plan handles payment reconciliation and delay-escalation on your behalf.

Ready to launch on Myntra?

Founder-led consultation. 4,000+ brand launches. 96% approval success. Get a free strategy call.

Book Free Strategy CallApply for Myntra Approval
DA
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail

15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.

LinkedIn →

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