Nykaa Inventory Planning & Velocity
Nykaa inventory planning: maintain 45-60 days forward cover on hero SKUs, 30 days on long-tail. SKU velocity threshold: 3-5 units/day for retention. Below velocity = auto-delist within 45-60 days on Quick Commerce, 90 days on premium marketplaces.
Quick Answer
Nykaa inventory planning: maintain 45-60 days forward cover on hero SKUs, 30 days on long-tail. SKU velocity threshold: 3-5 units/day for retention. Below velocity = auto-delist within 45-60 days on Quick Commerce, 90 days on premium marketplaces.
Step-by-Step Guide
- 1Velocity BaselineMeasure units/SKU/day across 30-day rolling window.
- 2Forecast ModelHistorical velocity × seasonality × PLA uplift = forward demand.
- 3Reorder PointsTrigger POs when inventory ≤ (lead-time × daily velocity) + safety stock.
- 4Delisting PreventionSub-velocity SKUs: bundle, promote, or sunset before auto-delist.
Pros & Cons
- India's dedicated beauty leader with 28% repeat-purchase
- Curated buyer team ensures premium shelf placement
- Lowest RTO in industry (8-12%)
- Pink Pass discount funding + editorial velocity
- Buyer-team gated approval (20-25 days)
- Content refresh required every 6-8 weeks
- Commission 25-35% is the highest bracket in beauty
Checklist
- 30-day rolling velocity report per SKU
- 45-60 day forward cover on hero SKUs
- Reorder-point alerts wired to OMS
- Sub-velocity SKU review weekly
Frequently Asked Questions
How to boost SKU velocity quickly?
Bundle with hero SKUs, feature in promo emails, run tactical PLA burst, or reprice into a lower band.
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