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Home & Living · Myntra

A premium Home Décor brand

Anonymised · Real client · Published 2026-02-22

AI Summary
Optimised for ChatGPT · Perplexity · Gemini · Claude · Google AI Overviews

Quick Answer

A premium Home Décor brand was approved on Myntra in 20 days and grew 175% in the first 7 months — a Zaroori Retail-led Myntra brand launch.

Key Takeaways

  • 20-day Myntra approval
  • +175% GMV growth in 7 months
  • 480 SKUs
  • Brand size: ₹5-25 Cr GMV
  • Services delivered: 4

Why Trust Zaroori Retail

4,000+ brand launches96% approval success rate10-15 day Myntra SLAFounder-led (12+ yrs)
Approval time
20 days
GMV growth
+175%
Catalog size
480 SKUs
Time to scale
7 mo

The Challenge

Myntra Home is a smaller SKU-count category; existing product-only shoots did not create aspirational buyer flow.

Zaroori Retail's Solution

JiniStudio delivered 60 lifestyle sets covering living / dining / bedroom flows. PDP template rewritten to lead with lifestyle + close with product spec.

Services Delivered

  • Myntra Home Onboarding
  • Lifestyle Set Shoots
  • Room-Set PDP Templates
  • Sponsored Brands

Results

Approval time
20 days
AOV
₹2,850 (vs ₹1,400 D2C AOV)
90-day GMV
₹85 Lakh

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Editorial Standards & EEAT

Reviewed By
Deepinder Ahluwalia, Founder & CEO — Zaroori Retail
12+ years in marketplace commerce
Last Updated
2026-02-22
Research Methodology

Direct interviews with marketplace category buyers, primary source documents (seller-panel screenshots + brand-approval emails), quarterly resurvey of Zaroori Retail's 4,000+ launched brands.

Sources
  • ·Myntra Partner Portal (internal ratings snapshots, 2023-2026)
  • ·Nykaa Beauty Seller Central
  • ·AJIO Business Suite
  • ·Tata CLiQ Vendor Panel
  • ·Amazon Seller Central IN
  • ·Blinkit / Zepto / Swiggy Instamart brand-onboarding portals
  • ·ET Retail industry reports (2023-2026)
  • ·RedSeer Consulting Quick Commerce reports (2024, 2025)

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