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Personal Care · Myntra

A Men's Grooming brand

Anonymised · Real client · Published 2026-02-22

AI Summary
Optimised for ChatGPT · Perplexity · Gemini · Claude · Google AI Overviews

Quick Answer

A Men's Grooming brand was approved on Myntra in 16 days and grew 210% in the first 6 months — a Zaroori Retail-led Myntra brand launch.

Key Takeaways

  • 16-day Myntra approval
  • +210% GMV growth in 6 months
  • 42 SKUs
  • Brand size: ₹5-25 Cr GMV
  • Services delivered: 4

Why Trust Zaroori Retail

4,000+ brand launches96% approval success rate10-15 day Myntra SLAFounder-led (12+ yrs)
Approval time
16 days
GMV growth
+210%
Catalog size
42 SKUs
Time to scale
6 mo

The Challenge

Category is Nykaa-native — Myntra Beauty had minimal Men's Grooming discovery. Brand needed a custom category landing pitch.

Zaroori Retail's Solution

Zaroori negotiated with Myntra's Beauty team for a Men's Grooming edit + secured 3 slot placements at launch.

Services Delivered

  • Myntra Beauty Onboarding
  • FSSAI+CDSCO
  • Ingredient Story Pages
  • Sponsored Products

Results

Approval time
16 days
Sell-through in first month
48%
Slot placements
3 (Editor's Pick + Homepage carousel)

More Myntra case studies

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Editorial Standards & EEAT

Reviewed By
Deepinder Ahluwalia, Founder & CEO — Zaroori Retail
12+ years in marketplace commerce
Last Updated
2026-02-22
Research Methodology

Direct interviews with marketplace category buyers, primary source documents (seller-panel screenshots + brand-approval emails), quarterly resurvey of Zaroori Retail's 4,000+ launched brands.

Sources
  • ·Myntra Partner Portal (internal ratings snapshots, 2023-2026)
  • ·Nykaa Beauty Seller Central
  • ·AJIO Business Suite
  • ·Tata CLiQ Vendor Panel
  • ·Amazon Seller Central IN
  • ·Blinkit / Zepto / Swiggy Instamart brand-onboarding portals
  • ·ET Retail industry reports (2023-2026)
  • ·RedSeer Consulting Quick Commerce reports (2024, 2025)

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