Myntra Expert Guide

Why Myntra Rejects Sellers

By Deepinder Ahluwalia•Updated April 2026•4200+ Brands Onboarded

Quick Answer

Myntra rejects sellers primarily due to: incomplete documentation (40%), poor product images (25%), trademark issues (15%), pricing inconsistencies (10%), and category mismatch (10%). Most rejections are preventable with proper preparation. Zaroori Retail's 98% approval rate proves that following guidelines carefully leads to success.

Top 10 Myntra Rejection Reasons (With Fixes)

1. Missing or Expired GST Certificate

Myntra requires active GST registration. Ensure your GSTIN is valid, matches your business name, and includes relevant HSN codes for your products.

2. Trademark Not Filed

You need at least a TM application receipt. Registered trademark is preferred but not mandatory. Unregistered brands without TM-pending status get rejected.

3. Poor Product Image Quality

Myntra has strict image guidelines: white background, minimum resolution 1000x1000px, model shots for apparel, proper lighting. Lifestyle-only images cause rejection.

4. Pricing Inconsistencies

MRP must be consistent across all platforms. Selling below MRP or having significant price variations triggers rejection.

5. Incomplete Brand Authorization

If you're a distributor (not the brand owner), you need proper authorization letter on brand letterhead with specific format requirements.

6. Wrong Category Selection

Applying in incorrect category or subcategory confuses the review team. Map your products accurately to Myntra's category structure.

7. Bank Account Mismatch

Bank account must be in the same business name as GST registration. Personal accounts or mismatched names cause rejection.

8. Incomplete Catalog Information

Missing product descriptions, incorrect dimensions, or incomplete attribute mapping leads to catalog rejection.

9. Quality Concerns

If Myntra's team suspects quality issues based on images or brand positioning, they may reject to maintain platform standards.

10. Previous Violation History

Brands with previous account suspensions or policy violations face stricter scrutiny and higher rejection rates.

Real Case Study: D2C Ethnic Brand on Myntra

Problem

A Surat-based brand was rejected 3 times: first for trademark, then for images, then for pricing inconsistency. Each rejection added 2-3 weeks delay.

Solution

We conducted a complete audit, fixed all issues simultaneously, coordinated professional photoshoot, aligned pricing across platforms, and submitted a comprehensive application.

Result

Approved on fourth attempt (first with our help). The brand now generates ₹15 lakhs/month on Myntra.

Common Mistakes to Avoid on Myntra

Mistake: Reapplying without fixing the rejection reason

Fix: Carefully read rejection email, address specific feedback, and only reapply when all issues are resolved.

Mistake: Using personal documents instead of business documents

Fix: All documents must be in the business entity name—GST, PAN, and bank account must match.

Mistake: Copying product descriptions from other platforms

Fix: Write unique, Myntra-optimized descriptions. Duplicate content can trigger quality flags.

Mistake: Ignoring Myntra's category guidelines

Fix: Study category-specific requirements before applying. Some categories have additional documentation needs.

Expert Insight

"Every Myntra rejection has a reason—they don't reject randomly. The rejection email contains clues, but often brands misunderstand them. For example, 'documentation incomplete' usually means trademark issue, not GST. 'Image quality' means they don't follow Myntra guidelines, not just resolution. Understanding exactly why you were rejected is the first step to getting approved."

Deepinder Ahluwalia

Founder & CEO, Zaroori Retail | 4200+ Brands Onboarded

Frequently Asked Questions

How do I know why Myntra rejected my application?

Myntra sends rejection emails with general reasons. Common codes: 'Documentation incomplete' (usually trademark), 'Image quality' (doesn't follow guidelines), 'Category fit' (wrong category or quality concerns).

Can I appeal a Myntra rejection?

There's no formal appeal process. You must fix the issues and reapply. Using a service provider can help identify the real rejection reason and fix it properly.

How long should I wait before reapplying?

Wait at least 7 days between applications. Use this time to thoroughly address rejection reasons. Multiple quick reapplications without fixes can flag your brand.

Do rejection reasons affect future applications?

Yes, Myntra maintains application history. Multiple rejections for the same reason can lead to longer review times or stricter scrutiny.

What if I don't understand the rejection reason?

Contact Myntra seller support for clarification. Alternatively, consult an onboarding expert who can analyze your application and identify hidden issues.

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