AJIO Photography Guidelines
AJIO photography spec: pure white (RGB 255,255,255) background, studio lighting, 5-7 angles per SKU, model-worn for fashion, macro/swatch for beauty. Resolution: 2400×3000 min. File size: <2MB per image. High (3-track structure enforces AOV compliance).
Quick Answer
AJIO photography spec: pure white (RGB 255,255,255) background, studio lighting, 5-7 angles per SKU, model-worn for fashion, macro/swatch for beauty. Resolution: 2400×3000 min. File size: <2MB per image. High (3-track structure enforces AOV compliance).
Step-by-Step Guide
- 1BackgroundPure white (RGB 255,255,255), no shadows, no props unless category-approved
- 2AnglesFront + back + 45° + close-up + detail + on-model + lifestyle (7 total)
- 3Resolution2400×3000 minimum, 300 DPI, sRGB colour space
- 4File Size<2MB per image, JPEG or PNG-24
Pros & Cons
- 3-track structure (Brand Mall/Luxe/Indie) fits all AOV bands
- 35-45% YoY growth — fastest fashion marketplace
- Reliance ecosystem cross-promo (JioMart, Trends stores)
- Startup-friendlier than Myntra for emerging brands
- Settlement can stretch to T+30 for some tracks
- Ajio Ads still in self-serve beta
- Less editorial content velocity vs Myntra
Checklist
- Pure white background
- 5-7 angles per SKU
- 2400×3000 min resolution
- Model-worn image (fashion only)
- Swatch shots (beauty/cosmetics)
- Detail close-ups
- Lifestyle context shot
Frequently Asked Questions
Can I use smartphone photography?
No — instant rejection on premium marketplaces. Use a studio (JiniStudio delivers marketplace-spec at scale) or professional studio with ≥85mm lens.
Ready to launch on AJIO?
Founder-led consultation. 4,000+ brand launches. 96% approval success. Get a free strategy call.
15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.
LinkedIn →