How to Sell on AJIO in 2026
To sell on AJIO, brands need: GST + brand trademark (Class 25 for fashion, CDSCO for beauty), 16-26 days for buyer approval, 18-28% commission structure, and marketplace-spec catalog. Zaroori Retail files via agency mode (96% approval rate, direct buyer relationships).
Quick Answer
To sell on AJIO, brands need: GST + brand trademark (Class 25 for fashion, CDSCO for beauty), 16-26 days for buyer approval, 18-28% commission structure, and marketplace-spec catalog. Zaroori Retail files via agency mode (96% approval rate, direct buyer relationships).
Step-by-Step Guide
- 1Documentation StackPrepare GST, brand trademark, GST, and business banking KYC.
- 2Catalog PreparationBuild AJIO-spec catalog: High (3-track structure enforces AOV compliance) bar. Studio shoots, PDP copy, size charts, compliance labels.
- 3Buyer-Team PitchFile via agency: brand deck, ingredient/fabric story, AOV band positioning (₹599-1,400 (Brand Mall) | ₹3,800-8,400 (Luxe)).
- 4Approval + First-30 SKU16-26 days approval window. First 30 SKUs uploaded on approval day.
- 5PLA + Sale EventsLaunch Sponsored Products. Participate in first sale event within 45 days.
Pros & Cons
- 3-track structure (Brand Mall/Luxe/Indie) fits all AOV bands
- 35-45% YoY growth — fastest fashion marketplace
- Reliance ecosystem cross-promo (JioMart, Trends stores)
- Startup-friendlier than Myntra for emerging brands
- Settlement can stretch to T+30 for some tracks
- Ajio Ads still in self-serve beta
- Less editorial content velocity vs Myntra
Checklist
- GST certificate + PAN
- Brand trademark (Class 25 fashion / CDSCO cosmetics / FSSAI F&B)
- Business bank account + KYC
- 20+ SKUs ready with marketplace-spec photography
- Category-buyer pitch deck (AJIO template)
- Size chart PDFs + care instructions
- MRP + country-of-origin labels
- PLA budget commitment (₹1L+ month 1)
Frequently Asked Questions
How long does AJIO approval take?
16-26 days typically. Difficulty: Medium.
What is AJIO commission?
18-28% — varies by category tier, PLA spend, and fulfilment model.
Do I need an agency to sell on AJIO?
Not mandatory, but 96% of approvals via Zaroori Retail (agency mode) succeed vs 60-70% direct-seller mode. Agency files pitch, category buyer relationship accelerates approval.
What is AJIO's typical AOV?
₹599-1,400 (Brand Mall) | ₹3,800-8,400 (Luxe). Set your unit economics to align.
Ready to launch on AJIO?
Founder-led consultation. 4,000+ brand launches. 96% approval success. Get a free strategy call.
15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.
LinkedIn →