Amazon India Advertising Guide (2026)
Amazon India ads: Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Amazon Ads. Target ROAS: 2.5-4x. PLA (Product Listing Ads) drives 60-70% of paid GMV. Sponsored Brand builds top-of-funnel. Refresh creatives every 6-8 weeks.
Quick Answer
Amazon India ads: Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Amazon Ads. Target ROAS: 2.5-4x. PLA (Product Listing Ads) drives 60-70% of paid GMV. Sponsored Brand builds top-of-funnel. Refresh creatives every 6-8 weeks.
Step-by-Step Guide
- 1PLA SetupLaunch top-10 SKUs first, keyword-broad targeting, ₹500 daily bid start
- 2Sponsored BrandVideo + custom banner, drive branded search
- 3Display / DSPRetargeting + look-alike audiences (Amazon DSP only)
- 4OptimizationWeekly review, pause low-ROAS keywords, scale winners 2x/week
Pros & Cons
- Largest eCommerce marketplace in India (₹280,000 Cr GMV)
- FBA logistics + tier-2/3 reach unmatched
- Lowest commission (8-25%)
- Self-serve approval (7-14 days)
- Minimal editorial discovery — PLA-driven
- Brand-building harder vs curated marketplaces
- Fashion catalog polish is inconsistent
Checklist
- GST certificate + PAN + Business KYC
- Brand trademark (Class 25 fashion / CDSCO cosmetics / FSSAI F&B)
- 20+ SKUs with marketplace-spec studio photography
- Amazon India category-buyer pitch deck (agency template)
- Size chart PDFs + care instructions + compliance labels
- PLA budget commitment (₹1L+ month 1, scaling with GMV)
- Settlement cycle plotted (T+7 to T+14 days) against working capital
- Sale event registration for next scheduled window
Frequently Asked Questions
Which Amazon India ad type has best ROAS?
PLA on branded/mid-funnel keywords typically delivers 3-4x ROAS. Sponsored Brand tends to be lower ROAS but higher LTV/brand lift.
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