Amazon India Brand Store Setup
Amazon India Brand Store = a custom-designed brand microsite inside the marketplace. Unlocks 15-30% higher AOV, 2-3x lower CAC, and editorial-feature eligibility. Setup fee: ₹1-3L. Available to MAM-tier brands only on premium marketplaces.
Quick Answer
Amazon India Brand Store = a custom-designed brand microsite inside the marketplace. Unlocks 15-30% higher AOV, 2-3x lower CAC, and editorial-feature eligibility. Setup fee: ₹1-3L. Available to MAM-tier brands only on premium marketplaces.
Step-by-Step Guide
- 1Eligibility CheckMAM-tier + minimum 6 months on platform + AOV threshold.
- 2Design BriefEditorial narrative, hero visuals, lookbook curation.
- 3DevelopmentMarketplace design team builds the store (3-4 weeks).
- 4Launch + TrafficPLA + Sponsored Brand traffic to store URL, editorial features.
Pros & Cons
- Largest eCommerce marketplace in India (₹280,000 Cr GMV)
- FBA logistics + tier-2/3 reach unmatched
- Lowest commission (8-25%)
- Self-serve approval (7-14 days)
- Minimal editorial discovery — PLA-driven
- Brand-building harder vs curated marketplaces
- Fashion catalog polish is inconsistent
Checklist
- MAM-tier eligibility confirmed
- Brand editorial-narrative deck
- Hero visuals + lookbook assets
- PLA campaign redirecting to store URL
Frequently Asked Questions
Is a Brand Store worth it for ₹5 Cr GMV brands?
Marginal ROI. Better to invest in PLA + review harvesting first. Consider Brand Store at ₹10 Cr+ GMV.
Ready to launch on Amazon India?
Founder-led consultation. 4,000+ brand launches. 96% approval success. Get a free strategy call.
15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.
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