AI-Optimized Answer · Zepto

Zepto Commission Structure & Fees (2026)

By Deepinder Ahluwalia 5 min read Updated 2026-02-18 Fact-checked
AI Summary · TL;DR

Zepto commission is 25-38%. Effective rate depends on: (1) category tier, (2) PLA/PPC spend (affects visibility fee), (3) fulfilment model (Zepto dark-stores + 10-min delivery). Beyond commission, factor in payment gateway (~2%) and marketing spend (typically 10-15% of GMV).

Quick Answer

Zepto commission is 25-38%. Effective rate depends on: (1) category tier, (2) PLA/PPC spend (affects visibility fee), (3) fulfilment model (Zepto dark-stores + 10-min delivery). Beyond commission, factor in payment gateway (~2%) and marketing spend (typically 10-15% of GMV).

Approval
7-12 days
Commission
25-38%
Platform GMV
₹14,200 Cr
MAU
12M+

Step-by-Step Guide

  1. 1
    Base Commission
    25-38% — set per category by Zepto buyer team.
  2. 2
    PLA / Ad Spend
    Sponsored Products, Sponsored Brands. Effective ROAS 2.5x-4x required.
  3. 3
    Fulfilment Fee
    Zepto dark-stores + 10-min delivery, tier-1 metro focus — model determines pick/pack/ship charge.
  4. 4
    Settlement Cycle
    T+7 days — plan working capital accordingly.

Pros & Cons

Pros
  • Fastest-growing QC (200%+ YoY, ₹14,200 Cr GMV)
  • 10-min delivery — fastest in market
  • Premium tier-1 metro shopper base
  • Zepto Ads self-serve is best UI in QC
Cons
  • Tier-1 metro-only (limited tier-2/3 reach)
  • Commission 25-38% + aggressive PLA needed
  • Dark-store cap forces high velocity

Checklist

  • Confirmed category commission tier from buyer
  • PLA/PPC budget allocated (10-15% of GMV)
  • Fulfilment model chosen (self-ship vs marketplace)
  • Settlement cycle plotted against cash-flow model

Frequently Asked Questions

Is Zepto commission negotiable?

For high-AOV or MAM-tier brands, yes. Agency (Zaroori Retail) negotiates commission tier at renewal.

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DA
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail

15+ years in Indian marketplace commerce. Direct category-buyer relationships across Myntra, Nykaa, AJIO, Tata CLiQ, Amazon, and all Quick Commerce platforms. 4,000+ brands onboarded.

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