Zepto curates premium brands โ they don't open the gate to every applicant. We file your registration through the curator team (not generic support), with premium positioning + compliance pre-audit, so you skip the 60-day waiting room.
Why Zepto Registration Has A Different Bar
Zepto registers fewer brands than Blinkit or Swiggy Instamart โ by design. Their curation team rejects 60-70% of self-submitted applications because the pitch reads like a supermarket-grade dossier, not a premium urban brand. Generic stock images, missing trademark, weak category positioning โ these are the most common rejection reasons.
The 30% who do get registered fast share one thing: they came with a curator-grade pitch โ lifestyle imagery, clear premium positioning, and trademark/quality certifications already in place. We build all three for you.
What Zepto Registration Requires
GST certificate
Active GSTIN matching brand entity; pre-verified.
FSSAI license
For F&B / personal care; Central or State based on turnover.
Trademark certificate
Strongly required for Zepto โ they prioritize TM-protected brands.
Quality certifications
BIS, ISO, organic, fair-trade โ strengthens premium positioning.
Lifestyle pitch deck
12-slide deck: premium positioning, lifestyle imagery, target persona.
Co-marketing angle
Frame your brand to qualify for Zepto co-marketing inventory.
Registration Packages
Filing Only
- Form filing + document review
- Category mapping
- Submission tracking
Filing + Curator Pitch
- Everything in Filing Only
- Lifestyle pitch deck (12 slides)
- Direct curator-team submission
- 2 follow-ups with curator team
Registration + Onboarding
- Filing + Curator Pitch
- 5-7 city Tier-1 activation
- Premium photoshoot included
- See full Onboarding service
Get Zepto registration done with the curator team.
We've filed 300+ Zepto registrations with a 92% curator-meeting rate.
Start FilingAbout the Author โ Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retailโs three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
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