Zepto curates premium brands — approval is a judgement call by the curator team, and staying visible afterwards is a monthly discipline. We handle brand approval with premium positioning plus compliance pre-audit, then run the account: catalogue upkeep, listing health, pricing and growth reporting.
Brand Approval Is The Gate — Account Management Keeps You Visible
Zepto registers fewer brands than Blinkit or Swiggy Instamart — by design. Their curation team rejects 60-70% of self-submitted applications because the pitch reads like a supermarket-grade dossier, not a premium urban brand. Generic stock images, missing trademark, weak category positioning — these are the most common rejection reasons. If you are looking for the step-by-step registration walkthrough, read Zepto seller registration; this page covers brand approval handling and what we manage after approval.
The 30% who do get approved fast share one thing: they came with a curator-grade pitch — lifestyle imagery, clear premium positioning, and trademark/quality certifications already in place. We build all three, then manage the account month to month: catalogue upkeep, listing health, pricing discipline and growth reporting.
What Zepto Registration Requires
GST certificate
Active GSTIN matching brand entity; pre-verified.
FSSAI license
For F&B / personal care; Central or State based on turnover.
Trademark certificate
Strongly required for Zepto — they prioritize TM-protected brands.
Quality certifications
BIS, ISO, organic, fair-trade — strengthens premium positioning.
Lifestyle pitch deck
12-slide deck: premium positioning, lifestyle imagery, target persona.
Co-marketing angle
Frame your brand to qualify for Zepto co-marketing inventory.
Registration Packages
Filing Only
- Form filing + document review
- Category mapping
- Submission tracking
Filing + Curator Pitch
- Everything in Filing Only
- Lifestyle pitch deck (12 slides)
- Direct curator-team submission
- 2 follow-ups with curator team
Registration + Onboarding
- Filing + Curator Pitch
- 5-7 city Tier-1 activation
- Premium photoshoot included
- See full Onboarding service
Get Zepto registration done with the curator team.
We've filed 300+ Zepto registrations with a 92% curator-meeting rate.
Start FilingAbout the Author — Deepinder Ahluwalia
Deepinder Ahluwalia
Founder & CEO, Zaroori Retail
Deepinder has personally led the marketplace onboarding of 4,000+ brands across Myntra, Nykaa, AJIO, Tata Cliq Luxury, Amazon, Flipkart and 30+ premium marketplaces. An IIM Lucknow alumnus with 8+ years in Indian e-commerce, he runs Zaroori Retail’s three-office operation (Ludhiana / Noida / Dubai) with a 50+ person team covering category management, compliance, photography, catalog ops and PLA growth.
Frequently Asked Questions
Related Services & Reading
Related Services
Recommended Next Reading
Get a custom proposal for your brand.
Tell us your marketplaces, monthly revenue and goals — we'll send a tailored quote + PDF proposal in under 60 seconds.
Build My Custom QuoteReady to scale your marketplace business?
Book a free 20-minute consultation with our team. We will audit your current state and lay out a 30/60/90-day plan tailored to your category and budget.