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Introduction
Ajio's commission structure is one of the most competitive among premium Indian marketplaces. Backed by Reliance, Ajio offers lower commission rates than Myntra while providing a curated, premium marketplace environment.
This guide is based on insights from 4200+ marketplace onboarding cases including hundreds of Ajio approvals.
Quick Answer
Ajio charges sellers 15-23% commission depending on category — generally 2-3% lower than Myntra. Combined with Ajio's curated marketplace (less competition) and premium brand positioning, net margins are often higher for the right brands.
Category-Wise Commission Rates
Fashion Apparel
- Men's Fashion: 15-20%
- Women's Fashion: 18-23%
- Contemporary/Indie: 15-20% (Ajio's sweet spot)
- Ethnic Wear: 18-22%
Footwear
- Casual/Lifestyle: 12-16%
- Premium/Designer: 14-18%
- Sports: 12-15%
Accessories
- Bags & Wallets: 15-20%
- Watches: 12-15%
- Sunglasses: 15-18%
Ajio vs Myntra — Commission Comparison
The key advantage of selling on Ajio:
- Lower commission: Ajio is typically 2-3% lower than Myntra across most categories
- Less competition: Ajio curates sellers — fewer brands = better visibility
- Premium positioning: Higher AOV customers willing to pay full price
- Lower return rates: Curated audience returns less than mass-market platforms
Many brands sell on both — use Myntra for volume and Ajio for premium positioning. Our Ajio onboarding agency manages multi-platform pricing consistency.
Additional Fees
Fixed Fee
₹15-25 per order — varies by order value and category.
Payment Processing
2% of order value for online payments.
Logistics
Ajio handles fulfillment. Shipping costs are comparable to Myntra — ₹30-70 per standard order.
Why Premium Brands Prefer Ajio
Ajio's curated model means your brand isn't competing with thousands of sellers. Combined with lower commissions and premium audience, many brands report 10-15% higher net margins on Ajio vs other platforms. See our complete Ajio onboarding guide for details.
Frequently Asked Questions
Is Ajio cheaper than Myntra for sellers?
Yes, Ajio commission is typically 2-3% lower than Myntra across most categories. Combined with lower return rates, net margins are often better.
Does Ajio charge a registration fee?
No. No registration or onboarding fee from Ajio. Costs come only from commission deductions after sales.
How does Ajio's payment cycle work?
Ajio settles payments every 7-15 days post-delivery, similar to Myntra. Exact cycle depends on your seller agreement and volume.
Can I sell on both Ajio and Myntra?
Yes. Many brands sell on both. Key requirement: pricing consistency across platforms. Our agency manages cross-platform pricing compliance.
What categories perform best on Ajio?
Contemporary fashion, indie brands, premium footwear, and lifestyle accessories perform exceptionally well on Ajio's curated platform.
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About the Author
Deepinder Ahluwalia
Founder & CEO – Zaroori Retail
Deepinder Ahluwalia is the Founder & CEO of Zaroori Retail, India's leading marketplace onboarding agency. With over 8 years of experience in e-commerce and marketplace management, he has helped 4200+ brands successfully launch on Myntra, Nykaa, Ajio, and 30+ premium platforms. An IIM Lucknow alumnus, Deepinder is recognized as a thought leader in the Indian e-commerce ecosystem.
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