Quick Reference
- Legal Name
- Reliance Retail Limited
- Website
- https://www.ajio.com
- Primary Category
- Fashion (Mass-Premium)
- Industries
- FashionFootwearAccessoriesHome
- Difficulty
- Moderate-Hard (3/5)
Approval Requirements
- GST + PAN + Bank account
- Reliance Vendor Code (issued during onboarding)
- Trademark (granted or applied)
- Minimum 10 SKUs across 1+ categories
- Standard product photography (no model mandatory)
Commission Structure
Higher band than Myntra; AJIO Luxe (luxury) sits at 28–35%.
Catalog Requirements
- Min SKUs
- 10
- Attributes
- 25 per SKU
- Schema
- Reliance VP schema
- Variants
- Size + Colour
- Notes
- Vendor Portal upload via Excel + image FTP.
Image Guidelines
- Image Count
- 4–5 per SKU
- Dimensions
- 1080×1440 px
- Background
- White
- Model
- Recommended, not mandatory
- Notes
- Model adoption boosts conversion 30–45%.
Logistics Model
Reliance handles last-mile via Reliance Logistics.
Payment Cycle
Net 15–30 days; settlement cycle runs monthly.
Ad System
Newer ad ecosystem; limited inventory; placement-led.
Return Structure
- Window
- 15 days
- Policy
- Buyer-initiated; partial-COD restrictions
- Seller Cost
- Reverse logistics + RTO penalties
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕Vendor Code not issued (Reliance entity-verification failure)
- ✕Pricing above AJIO Luxe band without designer credentials
- ✕Photography below 1080px resolution
- ✕GST registration mismatch with bank account name
How to Onboard on AJIO
- 1
Reliance Vendor Portal account creation
Submit business KYC + bank details on the Reliance Vendor Portal (Trends & Beyond).
- 2
Brand profile + catalog upload
Upload the brand deck and Excel-based catalog with images delivered to the AJIO image FTP.
- 3
Reliance Category Manager review
AJIO's internal category manager reviews fit, pricing, and assortment.
- 4
Vendor Code issuance
Reliance issues the brand a Vendor Code (the master ID used across all Reliance retail systems).
- 5
Catalog activation & PO acceptance
SKUs go live; AJIO raises a test PO; brand dispatches against the first ASN.
AJIO Glossary
- Vendor Portal (Reliance/AJIO Vendor Portal)
- AJIO's seller backend (a Reliance system) — handles PO acceptance, ASN generation, dispatch, and settlement. Requires Reliance vendor code.
- PLA (Product Listing Ad)
- A sponsored placement that pushes a specific SKU to the top of search and category pages. Bidding is CPC-based on the seller portal.
- RTO (Return to Origin)
- A delivery attempt that fails (refused, undelivered, wrong address). The marketplace ships the parcel back to the brand and bills reverse logistics.
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- Brand Store (Branded Storefront)
- A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
- EOSS (End of Season Sale)
- Marketplace-wide fashion sale event running Jun–Jul and Dec–Jan. Margins compress 5–15% but volume typically rises 3–8x for participating brands.
- Reconciliation (Payment Reconciliation)
- The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.
Frequently Asked Questions
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