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AJIO vs Nykaa Fashion

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A
FieldAJIO
India
Nykaa Fashion
India
RegionIndiaIndia
HQMumbai, IndiaMumbai, India
ParentReliance IndustriesNykaa Group
Primary CategoryFashion (Mass-Premium)Fashion (Women-led)
Difficulty3/54/5
Commission Range22–35%20–28%
Min SKUs1020
Catalog SchemaReliance VP schemaNykaa Catalog v2
Image Count4–5 per SKU5 per SKU
Image Dimensions1080×1440 px1500×2000 px
Model PhotographyRecommended, not mandatoryRequired for apparel
Logistics ModelFBM (Reliance pickup) + AJIO FCsFBM only
Payment CycleNet 15–30 days; settlement cycle runs monthly.Net 15 days post-delivery confirmation.
Ad SystemAJIO Spotlight + SponsoredSponsored Listings + Brand Boost
Return Window15 days15 days
Ideal For
  • ✓ Mass-premium contemporary fashion
  • ✓ Streetwear / sneakerheads
  • ✓ Mid-priced ethnic wear
  • ✓ Casual footwear
  • ✓ Premium ethnic wear (sarees, lehengas, kurta sets)
  • ✓ Contemporary occasion wear
  • ✓ Indie designer labels
  • ✓ Premium handbags & accessories
Top Rejection Reasons
  • ✕ Vendor Code not issued (Reliance entity-verification failure)
  • ✕ Pricing above AJIO Luxe band without designer credentials
  • ✕ Photography below 1080px resolution
  • ✕ Below 20 SKUs or single-category catalog
  • ✕ Streetwear or fast-fashion positioning (audience mismatch)
  • ✕ No high-resolution lookbook
Full ProfileOpen AJIOOpen Nykaa Fashion

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