Quick Reference
- Legal Name
- FSN E-Commerce Ventures Ltd
- Website
- https://www.nykaafashion.com
- Primary Category
- Fashion (Women-led)
- Industries
- FashionAccessoriesFootwearJewelleryLingerie
- Difficulty
- Hard (4/5)
Approval Requirements
- GST + PAN + Bank account
- Trademark certificate (granted preferred; TM-A application accepted)
- Brand lookbook with high-resolution catalog shots
- Minimum 20 SKUs across at least 2 categories
- BIS Hallmark for any silver/gold jewellery
Commission Structure
Designer/couture pieces sit at the higher band; everyday contemporary 20–22%.
Catalog Requirements
- Min SKUs
- 20
- Attributes
- 32 per SKU
- Schema
- Nykaa Catalog v2
- Variants
- Size + Colour
- Notes
- Mandatory size chart per brand.
Image Guidelines
- Image Count
- 5 per SKU
- Dimensions
- 1500×2000 px
- Background
- Pure white or lifestyle grey
- Model
- Required for apparel
- Notes
- Front, back, side, fabric, detail.
Logistics Model
Brand warehouse → Nykaa pickup → Nykaa last-mile. No FBS.
Payment Cycle
Net 15 days post-delivery confirmation.
Ad System
Smaller ad ecosystem than Myntra; placement-led rather than auction-led.
Return Structure
- Window
- 15 days
- Policy
- Buyer-initiated; size/quality only
- Seller Cost
- Reverse logistics
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕Below 20 SKUs or single-category catalog
- ✕Streetwear or fast-fashion positioning (audience mismatch)
- ✕No high-resolution lookbook
- ✕Missing BIS Hallmark for jewellery SKUs
- ✕Pricing band below ₹999 (audience floor)
How to Onboard on Nykaa Fashion
- 1
Submit brand application form
Fill the Nykaa Fashion seller form with brand details, social handles, and SKU range.
- 2
Lookbook + catalog review
Nykaa's category team evaluates brand positioning, lookbook quality, and AOV fit.
- 3
Pricing & commission negotiation
Brands lock-in a commission slab and minimum-price commitment per category.
- 4
Catalog upload & QC
SKUs uploaded via the seller portal; Nykaa QC team validates each image against the Catalog v2 spec.
- 5
Go-live & sponsored launch
Brand launches with a sponsored homepage / category strip if it qualifies (AOV > ₹2K and 50+ live SKUs).
Nykaa Fashion Glossary
- PLA (Product Listing Ad)
- A sponsored placement that pushes a specific SKU to the top of search and category pages. Bidding is CPC-based on the seller portal.
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- Brand Store (Branded Storefront)
- A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
- Trademark (Registered Trademark (TM Class))
- Premium Indian marketplaces accept either a granted TM certificate or a TM application receipt (Form TM-A) as proof of brand ownership.
- BIS Hallmark (BIS Hallmark Certification)
- Mandatory purity certification for gold and silver jewellery sold on marketplaces in India — required by Tata CLiQ Luxury, Tira, and Nykaa Fashion.
- RTO (Return to Origin)
- A delivery attempt that fails (refused, undelivered, wrong address). The marketplace ships the parcel back to the brand and bills reverse logistics.
- Reconciliation (Payment Reconciliation)
- The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.
Frequently Asked Questions
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