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Myntra vs Nykaa Fashion

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FieldMyntra
India
Nykaa Fashion
India
RegionIndiaIndia
HQBengaluru, IndiaMumbai, India
ParentFlipkart Group (Walmart)Nykaa Group
Primary CategoryFashion & LifestyleFashion (Women-led)
Difficulty4/54/5
Commission Range20–25%20–28%
Min SKUs1220
Catalog SchemaCatalog v4Nykaa Catalog v2
Image Count6 per SKU5 per SKU
Image Dimensions2000×2667 px (3:4)1500×2000 px
Model PhotographyRequired for apparelRequired for apparel
Logistics ModelFBM (Marketplace) + Smart ShipFBM only
Payment CycleNet 7–15 days post-delivery (T+7 for prepaid, T+15 for COD).Net 15 days post-delivery confirmation.
Ad SystemPLA + Brand Ads + MAM ProgramsSponsored Listings + Brand Boost
Return Window30 days15 days
Ideal For
  • ✓ Premium D2C ethnic wear
  • ✓ Contemporary womenswear with 30+ SKUs
  • ✓ Sneaker / streetwear brands
  • ✓ Premium accessories (eyewear, bags)
  • ✓ Premium ethnic wear (sarees, lehengas, kurta sets)
  • ✓ Contemporary occasion wear
  • ✓ Indie designer labels
  • ✓ Premium handbags & accessories
Top Rejection Reasons
  • ✕ Generic / templated brand deck (40% of rejections)
  • ✕ Below 12 SKUs or thin catalog without size matrix
  • ✕ Photography not Catalog v4 compliant (lifestyle-only, no model)
  • ✕ Below 20 SKUs or single-category catalog
  • ✕ Streetwear or fast-fashion positioning (audience mismatch)
  • ✕ No high-resolution lookbook
Full ProfileOpen MyntraOpen Nykaa Fashion

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