Myntra — Marketplace Knowledge Graph

Legal Name

Myntra Designs Pvt Ltd

Website

https://www.myntra.com

Primary Category

Fashion & Lifestyle

Industries

FashionFootwearAccessoriesBeautyHome

Difficulty

Hard (4/5)

• GST + PAN + Bank account in brand name
• Trademark certificate OR TM-A application receipt
• Brand authorization letter (if private-label manufacturer)
• Minimum 12 live SKUs with model-on-figure photography
• Brand deck / lookbook (digital, 8–12 slides)
• Recent sales evidence (D2C site, social proof, or other marketplace)

Sliding by category — apparel 24%, footwear 22%, beauty 20%. EOSS adds 2–4% override.

Min SKUs

12

Attributes

40+ per SKU

Schema

Catalog v4

Variants

Size + Colour required

Notes

Variant grouping mandatory for apparel.

Image Count

6 per SKU

Dimensions

2000×2667 px (3:4)

Background

Pure white

Model

Required for apparel

Notes

On-model front, back, side, detail, fabric close-up + 1 styled.

• ✕Generic / templated brand deck (40% of rejections)
• ✕Below 12 SKUs or thin catalog without size matrix
• ✕Photography not Catalog v4 compliant (lifestyle-only, no model)
• ✕No D2C site or social proof under 5K Instagram followers
• ✕Trademark in family member's name with no NoC

1. 1

   Brand registration on Myntra Seller Hub

   Submit business KYC (GST, PAN, bank), upload trademark proof, and create the seller account.

2. 2

   Catalog & lookbook submission

   Upload a 12-slide brand lookbook with positioning, hero SKUs, and Catalog v4-spec product shots.

3. 3

   Editorial review by Myntra Category Team

   Internal review of brand fit, photography, and price band against the existing assortment (5–10 working days).

4. 4

   Onboarding signature & price-band lock-in

   Counter-signed agreement, MOQ commitment, EOSS participation tier, and commission slab finalisation.

5. 5

   Catalog activation & first inbound

   SKUs go live; first inbound to Smart Ship FCs ships from brand warehouse.

PLA (Product Listing Ad)

A sponsored placement that pushes a specific SKU to the top of search and category pages. Bidding is CPC-based on the seller portal.

MAM (Marketplace Account Manager)

The dedicated point-of-contact assigned by the marketplace once a brand crosses a GMV threshold. Handles category placement, festival nominations, and dispute escalations.

EOSS (End of Season Sale)

Marketplace-wide fashion sale event running Jun–Jul and Dec–Jan. Margins compress 5–15% but volume typically rises 3–8x for participating brands.

Smart Ship (Smart Ship (Myntra))

Myntra-managed warehousing tier where Myntra holds buffer inventory at fulfilment centres and triggers replenishment from the brand on a JIT basis.

JIT (Just-In-Time replenishment)

Inventory model where stock is replenished only after the marketplace flags low buffer levels — minimises capital lock-up but requires fast brand-side dispatch.

Catalog v4 (Myntra Catalog v4 schema)

Myntra's 2024 catalog upload spec — 6 mandatory images per SKU, 40+ attributes, mandatory model-on-figure shoots for apparel.

Brand Store (Branded Storefront)

A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.

AOV (Average Order Value)

Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.

CIR (Cost-to-Invoice Ratio)

Marketplace ad spend divided by ad-attributed revenue — analogous to ACoS on Amazon. Healthy fashion CIR sits between 8–14%.