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Introduction
Ajio onboarding requirements differ significantly from other marketplaces because Ajio — backed by Reliance — curates its seller base for quality over quantity. Understanding these requirements before applying is essential.
This guide is based on 4200+ marketplace onboarding cases including hundreds of Ajio approvals.
Quick Answer
Ajio requires standard business documents (GST, PAN, trademark) PLUS a brand story document, model-shot photography, and contemporary/premium brand positioning. An Ajio onboarding agency can get you approved in 10-12 days.
Standard Documentation
- GST Registration Certificate
- Business PAN Card
- Trademark Certificate or TM-pending
- Brand Authorization Letter
- Cancelled Cheque from business current account
- Business Registration documents
Ajio-Specific Requirements
1. Brand Story Document
Ajio evaluates your brand narrative — who you are, target audience, design philosophy. This is NOT required by Myntra or Nykaa but is crucial for Ajio approval.
2. Contemporary/Premium Positioning
Ajio curates for contemporary, indie, and premium fashion. Generic mass-market brands face higher rejection. Work with an Ajio onboarding agency for strategic positioning.
3. Model-Shot Photography
Ajio strongly prefers professional model images over flat-lay or mannequin shots. This is a critical approval factor.
4. Reliance Vendor Portal
Ajio uses Reliance's proprietary vendor management system — completely different from Myntra or other portals. Familiarity with the system is critical.
Frequently Asked Questions
Is Ajio's portal really different?
Yes, Reliance's proprietary system is completely different from all other marketplace portals.
Does Ajio only accept premium brands?
They prefer contemporary/premium but accept indie brands with clear differentiation.
What is the Ajio commission rate?
Fashion Apparel 15-23%, Footwear 12-18%, Accessories 15-20%.
How long does Ajio approval take?
10-12 days with agency support, 30-45 days DIY.
Can I sell on Ajio and Myntra together?
Yes, with cross-platform pricing consistency.
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About the Author
Deepinder Ahluwalia
Founder & CEO – Zaroori Retail
Deepinder Ahluwalia is the Founder & CEO of Zaroori Retail, India's leading marketplace onboarding agency. With over 8 years of experience in e-commerce and marketplace management, he has helped 4200+ brands successfully launch on Myntra, Nykaa, Ajio, and 30+ premium platforms. An IIM Lucknow alumnus, Deepinder is recognized as a thought leader in the Indian e-commerce ecosystem.
Areas of Expertise
