How to Get Approved on Myntra – Complete Approval Guide (2026)

Introduction

Getting approved on Myntra is the dream of every fashion and lifestyle brand in India. With 50 million+ monthly active users, Myntra offers unparalleled access to India's fashion-conscious consumers. But the approval process is strict — and most brands fail on their first attempt.

This guide breaks down the exact steps to get approved on Myntra based on insights from 4200+ successful Myntra onboarding cases.

Step 1: Prepare Documentation

The foundation of Myntra approval is complete, matching documentation:

• GST Registration Certificate — Active GSTIN with entity name matching all other documents
• Business PAN Card — Must match GST entity name exactly
• Trademark Certificate — Registered (®) or TM-pending receipt
• Brand Authorization Letter — Required for distributors, on brand letterhead
• Cancelled Cheque — From business current account (not savings)

Step 2: Build Professional Catalog

Myntra's image standards are among the strictest in Indian e-commerce:

• White background product shots — minimum 1000x1000px
• Model shots for apparel (strongly preferred over flat-lay)
• 3-5 images per SKU minimum
• Consistent styling across all products

Step 3: Category Selection

Wrong category selection is a hidden rejection trigger. Choose your niche carefully — oversaturated categories like basic men's t-shirts have high rejection rates. Work with a Myntra approval agency for strategic category mapping.

Step 4: Submit Application

Submit through the Myntra Partner Portal with complete documentation package. Professional submissions have 98% approval rate vs under 10% for DIY applications.

Step 5: Post-Approval Launch

After approval, focus on competitive pricing, Myntra sale event participation, and listing optimization for initial visibility. The first 30 days are critical for algorithm ranking.

Frequently Asked Questions