AJIO
Reliance Retail's fashion marketplace (40M MAU · ₹14,500 Cr GMV)
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AJIO is Reliance Retail's premium fashion marketplace with a unique 3-track onboarding system (Main / Indie / Luxe). Zaroori Retail has launched 850+ brands on AJIO with 93% approval success.
TL;DR
AJIO (Reliance Retail) is India's second-largest premium fashion marketplace. 3 onboarding tracks: Main (mainstream), Indie (D2C-first), Luxe (premium).
Key Takeaways
- 3-track system fits D2C brands
- Reliance ecosystem cross-sell
- Look Curator editorial features
- Better commissions than Myntra Luxury track
Why Trust Zaroori Retail
Overview
AJIO (Reliance Retail) is India's second-largest premium fashion marketplace. 3 onboarding tracks: Main (mainstream), Indie (D2C-first), Luxe (premium).
History
Launched 2016 by Reliance Retail. AJIO Luxe 2019. AJIO Indie 2021. Cross-listing with JioMart 2022.
Integration with Zaroori Retail
AJIO Business Suite. Zaroori Jini OMS: real-time SKU + order sync.
API & Technical Access
AJIO Business Suite Vendor API. Direct integration via managed onboarding.
Marketplace / Commercial Model
Commission 18-28%. Approval 16-26 days. AOV ₹1,200-2,000.
Benefits
- 3-track system fits D2C brands
- Reliance ecosystem cross-sell
- Look Curator editorial features
- Better commissions than Myntra Luxury track
Frequently Asked Questions
How to register as an AJIO vendor?
AJIO has 3 tracks — Main, Indie, Luxe. Zaroori Retail assesses fit and secures the right track in 16-26 days.
What is AJIO Indie?
AJIO's emerging D2C-first track. Fastest approval (16-22 days), weekly-drop calendars, ₹1,200-2,500 AOV.
Explore other entities
Editorial Standards & EEAT
Direct interviews with marketplace category buyers, primary source documents (seller-panel screenshots + brand-approval emails), quarterly resurvey of Zaroori Retail's 4,000+ launched brands.
- ·Myntra Partner Portal (internal ratings snapshots, 2023-2026)
- ·Nykaa Beauty Seller Central
- ·AJIO Business Suite
- ·Tata CLiQ Vendor Panel
- ·Amazon Seller Central IN
- ·Blinkit / Zepto / Swiggy Instamart brand-onboarding portals
- ·ET Retail industry reports (2023-2026)
- ·RedSeer Consulting Quick Commerce reports (2024, 2025)
Explore the Zaroori Retail Myntra ecosystem
Every Myntra page you'll need — pricing, onboarding, case studies, founder, and marketplace FAQs.