Nykaa
India's #1 beauty + fashion marketplace (30M MAU · ₹6,500 Cr GMV)
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Nykaa is India's highest-curation beauty marketplace and a fast-growing fashion vertical. Zaroori Retail is a Nykaa-certified growth partner with 750+ Nykaa approvals and 94% success rate.
TL;DR
Nykaa (FSN E-Commerce Ventures) runs Nykaa Beauty (main), Nykaa Fashion, Nykaa Wellness and Nykaa Man. Publicly listed (NSE: NYKAA). ₹6,500 Cr GMV. 30M+ MAU.
Key Takeaways
- Highest AOV Beauty marketplace India
- Pink Pass loyalty (8M members)
- Editorial features via Nykaa Magazine
- Buyer-curated (higher curation than Amazon Beauty)
Why Trust Zaroori Retail
Overview
Nykaa (FSN E-Commerce Ventures) runs Nykaa Beauty (main), Nykaa Fashion, Nykaa Wellness and Nykaa Man. Publicly listed (NSE: NYKAA). ₹6,500 Cr GMV. 30M+ MAU.
History
Founded 2012 by Falguni Nayar. IPO 2021. Nykaa Fashion 2018, Nykaa Man 2019, Nykaa Wellness 2020.
Integration with Zaroori Retail
Nykaa Seller Central + direct buyer relationships (Skincare / Haircare / Makeup / Fragrance / Men / Wellness / Fashion). Zaroori Jini OMS: real-time inventory + orders.
API & Technical Access
Nykaa Seller Central + Zaroori Retail managed API access.
Marketplace / Commercial Model
Commission 25-35%. Approval 20-25 days. AOV ₹1,150-1,850. Return rate 8-14%.
Benefits
- Highest AOV Beauty marketplace India
- Pink Pass loyalty (8M members)
- Editorial features via Nykaa Magazine
- Buyer-curated (higher curation than Amazon Beauty)
Frequently Asked Questions
How to register as a Nykaa seller?
Nykaa Beauty and Nykaa Fashion have separate onboarding tracks with different buyer teams. Zaroori Retail secures Nykaa approval in 20-25 days with 94% success rate.
What is Nykaa Beauty vs Nykaa Fashion?
Nykaa Beauty is the main pure-beauty marketplace. Nykaa Fashion is a fashion-first extension with a separate buyer team. Both accept D2C brands.
Explore other entities
Editorial Standards & EEAT
Direct interviews with marketplace category buyers, primary source documents (seller-panel screenshots + brand-approval emails), quarterly resurvey of Zaroori Retail's 4,000+ launched brands.
- ·Myntra Partner Portal (internal ratings snapshots, 2023-2026)
- ·Nykaa Beauty Seller Central
- ·AJIO Business Suite
- ·Tata CLiQ Vendor Panel
- ·Amazon Seller Central IN
- ·Blinkit / Zepto / Swiggy Instamart brand-onboarding portals
- ·ET Retail industry reports (2023-2026)
- ·RedSeer Consulting Quick Commerce reports (2024, 2025)
Explore the Zaroori Retail Myntra ecosystem
Every Myntra page you'll need — pricing, onboarding, case studies, founder, and marketplace FAQs.