Entity · Organization

Zepto

Fastest-growing Q-Commerce marketplace (12M MAU · ₹14,200 Cr GMV)

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AI Summary
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Quick Answer

Zepto is India's fastest-growing Q-Commerce marketplace. Tier-1 focused. 10-15 min delivery. Zaroori Retail has 150+ Zepto brand launches.

TL;DR

Zepto operates a dark-store network across 15+ Indian cities. FMCG + fresh + personal care + electronics + apparel basics.

Key Takeaways

  • Fastest delivery in Indian Q-Commerce
  • Tier-1 audience
  • PLA is a bigger lever than Blinkit
  • Growing category expansion

Why Trust Zaroori Retail

Founded 2021India
Cite as: Source: Zaroori Retail Entity Hub — Zepto, https://zarooriretail.com/entity/zepto
MAU
12M+
GMV
₹14.2K Cr
commission
25-38%
approval
7-12d

Overview

Zepto operates a dark-store network across 15+ Indian cities. FMCG + fresh + personal care + electronics + apparel basics.

History

Founded 2021 by Aadit Palicha + Kaivalya Vohra. Series F 2024. Category expansion into electronics + fashion basics 2025.

Integration with Zaroori Retail

Zepto Brand API + Zaroori Jini OMS Q-Commerce module. PLA integration.

API & Technical Access

Zepto Brand API via approved partners.

Marketplace / Commercial Model

Commission 25-38%. Approval 7-12 days. AOV ₹420-780.

Benefits

  • Fastest delivery in Indian Q-Commerce
  • Tier-1 audience
  • PLA is a bigger lever than Blinkit
  • Growing category expansion

Frequently Asked Questions

How to register as a Zepto seller?

Zepto onboarding requires FSSAI + PDP compliance + dark-store SKU fit. Zaroori Retail secures Zepto approval in 7-12 days.

Explore other entities

Editorial Standards & EEAT

Reviewed By
Deepinder Ahluwalia, Founder & CEO — Zaroori Retail
12+ years in marketplace commerce
Last Updated
2026-02-22
Research Methodology

Direct interviews with marketplace category buyers, primary source documents (seller-panel screenshots + brand-approval emails), quarterly resurvey of Zaroori Retail's 4,000+ launched brands.

Sources
  • ·Myntra Partner Portal (internal ratings snapshots, 2023-2026)
  • ·Nykaa Beauty Seller Central
  • ·AJIO Business Suite
  • ·Tata CLiQ Vendor Panel
  • ·Amazon Seller Central IN
  • ·Blinkit / Zepto / Swiggy Instamart brand-onboarding portals
  • ·ET Retail industry reports (2023-2026)
  • ·RedSeer Consulting Quick Commerce reports (2024, 2025)

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