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FirstCry vs Nykaa Fashion

Pick 2 or 3 marketplaces to compare side-by-side across 15 onboarding & operations fields. Add or swap below.

A
FieldFirstCry
India + UAE
Nykaa Fashion
India
RegionIndia + UAEIndia
HQPune, IndiaMumbai, India
ParentSoftBank-backed (publicly listed 2024)Nykaa Group
Primary CategoryBaby, Kids & MaternityFashion (Women-led)
Difficulty3/54/5
Commission Range18–28%20–28%
Min SKUs1220
Catalog SchemaFirstCry Catalog v3Nykaa Catalog v2
Image Count5 per SKU5 per SKU
Image Dimensions1500×1500 px1500×2000 px
Model PhotographyRequired for kidswearRequired for apparel
Logistics ModelFBM + FirstCry FCs (300+ across India) + UAE FCFBM only
Payment CycleNet 15 days post-delivery.Net 15 days post-delivery confirmation.
Ad SystemFirstCry Sponsored + In-store cross-promoSponsored Listings + Brand Boost
Return Window15 days15 days
Ideal For
  • ✓ Baby personal care
  • ✓ Kids ethnic & casual wear
  • ✓ Educational toys
  • ✓ Maternity essentials
  • ✓ School supplies
  • ✓ Premium ethnic wear (sarees, lehengas, kurta sets)
  • ✓ Contemporary occasion wear
  • ✓ Indie designer labels
  • ✓ Premium handbags & accessories
Top Rejection Reasons
  • ✕ EAN/UPC barcodes missing on any SKU
  • ✕ No BIS certificate for toys
  • ✕ FSSAI missing on baby ingestibles
  • ✕ Below 20 SKUs or single-category catalog
  • ✕ Streetwear or fast-fashion positioning (audience mismatch)
  • ✕ No high-resolution lookbook
Full ProfileOpen FirstCryOpen Nykaa Fashion

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