Quick Reference
- Legal Name
- Brainbees Solutions Ltd
- Website
- https://www.firstcry.com
- Primary Category
- Baby, Kids & Maternity
- Industries
- Baby ProductsKids FashionMaternityToysSchool Essentials
- Difficulty
- Moderate-Hard (3/5)
Approval Requirements
- GST + PAN + Bank account
- EAN/UPC barcodes for every SKU
- BIS certification for toys (mandatory)
- FSSAI for any baby food / ingestible
- Minimum 12 SKUs
- Safety data sheets for chemicals (baby wash, lotions)
Commission Structure
Diapers/wipes 18%, kids fashion 22%, toys 25%, premium 28%.
Catalog Requirements
- Min SKUs
- 12
- Attributes
- 28 per SKU
- Schema
- FirstCry Catalog v3
- Variants
- Size + Age band + Colour
- Notes
- Mandatory age-band tag (0-6M / 6-12M / 1-2Y...).
Image Guidelines
- Image Count
- 5 per SKU
- Dimensions
- 1500×1500 px
- Background
- White
- Model
- Required for kidswear
- Notes
- Child model age band must match the SKU age band.
Logistics Model
Same-day in Tier-1, next-day in Tier-2.
Payment Cycle
Net 15 days post-delivery.
Ad System
Online ads + offline store placement opportunities for high-GMV brands.
Return Structure
- Window
- 15 days
- Policy
- Buyer-initiated; some hygiene SKUs non-returnable
- Seller Cost
- Reverse logistics + 5% restocking
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕EAN/UPC barcodes missing on any SKU
- ✕No BIS certificate for toys
- ✕FSSAI missing on baby ingestibles
- ✕Photography without child model (kidswear)
- ✕Pricing below ₹99 (FirstCry floor)
How to Onboard on FirstCry
- 1
FirstCry Seller Hub registration
Submit business KYC, GST, and category preference.
- 2
Category-specific compliance upload
Upload EAN/UPC barcodes, BIS for toys, FSSAI for food, SDS for chemicals.
- 3
Brand fit review
FirstCry's category team validates brand fit against existing baby/kids assortment.
- 4
Catalog QC + age-band mapping
SKUs uploaded with mandatory age-band tags and child-model photography.
- 5
Online + offline launch
High-GMV brands also enter the offline-store cross-promo programme.
FirstCry Glossary
- FSSAI (Food Safety and Standards Authority of India License)
- Statutory licence mandatory for any beauty/personal-care/wellness product that touches skin, hair, or is ingestible — required by Nykaa, Tira, Purple, and FirstCry.
- Trademark (Registered Trademark (TM Class))
- Premium Indian marketplaces accept either a granted TM certificate or a TM application receipt (Form TM-A) as proof of brand ownership.
- HSN (Harmonized System of Nomenclature code)
- GST classification code (6–8 digits) every SKU must carry on the marketplace catalog and invoice for tax compliance.
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- COD (Cash on Delivery)
- Payment-on-receipt order type. India COD share is 38–55% depending on category; COD RTO rates run 18–28% vs 4–8% for prepaid.
- RTO (Return to Origin)
- A delivery attempt that fails (refused, undelivered, wrong address). The marketplace ships the parcel back to the brand and bills reverse logistics.
- Brand Store (Branded Storefront)
- A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
Frequently Asked Questions
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