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Pernia's Pop-Up Shop vs Nykaa Fashion

Pick 2 or 3 marketplaces to compare side-by-side across 15 onboarding & operations fields. Add or swap below.

A
FieldPernia's Pop-Up Shop
India
Nykaa Fashion
India
RegionIndiaIndia
HQNew Delhi, IndiaMumbai, India
ParentReliance Brands (majority stake)Nykaa Group
Primary CategoryDesigner CoutureFashion (Women-led)
Difficulty5/54/5
Commission Range30–40%20–28%
Min SKUs620
Catalog SchemaPernia Couture CatalogNykaa Catalog v2
Image Count5+ per SKU5 per SKU
Image Dimensions1500×2000 px1500×2000 px
Model PhotographyRequired (runway / editorial)Required for apparel
Logistics ModelFBS (Brand-warehouse) + Pernia pickupFBM only
Payment CycleNet 30 days post-delivery; made-to-order pieces 50% on order + 50% on dispatch.Net 15 days post-delivery confirmation.
Ad SystemCurated Editorial PlacementsSponsored Listings + Brand Boost
Return Window7 days for ready-to-ship; no returns for made-to-measure15 days
Ideal For
  • ✓ Bridal couture
  • ✓ Indo-western occasion wear
  • ✓ Designer jewellery (Polki, Kundan)
  • ✓ Premium handcrafted accessories
  • ✓ Premium ethnic wear (sarees, lehengas, kurta sets)
  • ✓ Contemporary occasion wear
  • ✓ Indie designer labels
  • ✓ Premium handbags & accessories
Top Rejection Reasons
  • ✕ Brand under 18 months operating history
  • ✕ No runway / show presence
  • ✕ Photography flatlay-only (no model)
  • ✕ Below 20 SKUs or single-category catalog
  • ✕ Streetwear or fast-fashion positioning (audience mismatch)
  • ✕ No high-resolution lookbook
Full ProfileOpen Pernia's Pop-Up ShopOpen Nykaa Fashion

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