Quick Reference
- Legal Name
- PPUS Retail Pvt Ltd
- Primary Category
- Designer Couture
- Industries
- Designer CoutureBridal WearJewelleryAccessories
- Difficulty
- Very Hard (5/5)
Approval Requirements
- GST + PAN + Bank account
- Designer label registration (proprietorship / Pvt Ltd in designer's name)
- Minimum 18 months of operating history
- Runway / lookbook portfolio (recent collection)
- Made-to-order capability (within 4–6 weeks SLA)
- Brand authorization letter (if not the founder-designer)
Commission Structure
Highest commission band in India — reflects curation + bridal-trousseau lifecycle handholding.
Catalog Requirements
- Min SKUs
- 6
- Attributes
- 24 per SKU
- Schema
- Pernia Couture Catalog
- Variants
- Size + Made-to-Measure flag
- Notes
- Made-to-measure SKUs carry a 28-day production SLA tag.
Image Guidelines
- Image Count
- 5+ per SKU
- Dimensions
- 1500×2000 px
- Background
- Lifestyle preferred
- Model
- Required (runway / editorial)
- Notes
- Editorial-quality shoots; flatlays accepted only as secondary frames.
Logistics Model
Made-to-order pieces ship 28 days after order; ready-to-ship in 5 days.
Payment Cycle
Net 30 days post-delivery; made-to-order pieces 50% on order + 50% on dispatch.
Ad System
No auction-based ads; placement is editorial (Pernia's curation team).
Return Structure
- Window
- 7 days for ready-to-ship; no returns for made-to-measure
- Policy
- Strictest in India
- Seller Cost
- Re-stocking fee 10% if not size-mismatch
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕Brand under 18 months operating history
- ✕No runway / show presence
- ✕Photography flatlay-only (no model)
- ✕Cannot fulfil made-to-measure within 6 weeks
- ✕Pricing band below ₹15K (not couture)
How to Onboard on Pernia's Pop-Up Shop
- 1
Designer brand application
Submit founder bio, label history, and recent collection portfolio.
- 2
Editorial review by Pernia team
Curation team reviews design language, craftsmanship, and audience fit.
- 3
Production capacity audit
Brand confirms made-to-order SLAs and karigari (artisan) capacity.
- 4
Pricing & commission lock-in
Couture commission band signed off (30–40%); MTO production deposit terms agreed.
- 5
Editorial launch & feature
Brand launches with an editorial feature on Pernia's homepage carousel.
Pernia's Pop-Up Shop Glossary
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- Brand Store (Branded Storefront)
- A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
- BIS Hallmark (BIS Hallmark Certification)
- Mandatory purity certification for gold and silver jewellery sold on marketplaces in India — required by Tata CLiQ Luxury, Tira, and Nykaa Fashion.
- Trademark (Registered Trademark (TM Class))
- Premium Indian marketplaces accept either a granted TM certificate or a TM application receipt (Form TM-A) as proof of brand ownership.
- Reconciliation (Payment Reconciliation)
- The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.
Frequently Asked Questions
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