Quick Reference
- Legal Name
- Mirraw Online Services Pvt Ltd
- Website
- https://www.mirraw.com
- Primary Category
- Ethnic Fashion + Jewellery
- Industries
- Ethnic FashionJewellerySareesNRI/Diaspora export
- Difficulty
- Moderate (2/5)
Approval Requirements
- GST + PAN + Bank account
- Trademark (granted or applied)
- IEC (Importer-Exporter Code) for international fulfilment
- Minimum 6 SKUs
- Standard product photography
Commission Structure
International orders carry +5–8% override for cross-border logistics.
Catalog Requirements
- Min SKUs
- 6
- Attributes
- 20 per SKU
- Schema
- Mirraw Catalog
- Variants
- Size + Colour + Stitching options
- Notes
- Custom-stitching SKUs flagged with 5-day production SLA.
Image Guidelines
- Image Count
- 4 per SKU
- Dimensions
- 1080×1440 px
- Background
- White
- Model
- Optional
- Notes
- Lightweight photography norms vs Myntra/Nykaa.
Logistics Model
International orders via DHL/Aramex; brand provides IEC.
Payment Cycle
Net 21 days domestic; 30 days international.
Ad System
Strong SEM-driven traffic from US/UK/UAE; brand boost placements available.
Return Structure
- Window
- 15 days domestic; 30 days international
- Policy
- Buyer-initiated
- Seller Cost
- Reverse logistics
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕No IEC for international fulfilment (limits brand to domestic-only)
- ✕Photography below 1080px
- ✕Non-ethnic positioning (audience mismatch)
How to Onboard on Mirraw
- 1
Seller registration on Mirraw Sellers Hub
Submit business KYC + IEC (if exporting internationally).
- 2
Catalog upload via Excel template
SKUs uploaded with size, colour, and stitching options.
- 3
Lightweight QC review
Mirraw QC checks image quality + attribute accuracy; lighter than premium marketplaces.
- 4
Domestic + international activation
SKUs activated for both India and the diaspora markets (US/UK/UAE/CA).
- 5
Boost campaign for international visibility
Optional Boost campaign for SEM-led diaspora discovery.
Mirraw Glossary
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- COD (Cash on Delivery)
- Payment-on-receipt order type. India COD share is 38–55% depending on category; COD RTO rates run 18–28% vs 4–8% for prepaid.
- Prepaid Share (Prepaid Order Share)
- The proportion of orders paid online before delivery. Higher prepaid share correlates with lower RTO and faster settlement cycles.
- RTO (Return to Origin)
- A delivery attempt that fails (refused, undelivered, wrong address). The marketplace ships the parcel back to the brand and bills reverse logistics.
- Reconciliation (Payment Reconciliation)
- The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.
- Trademark (Registered Trademark (TM Class))
- Premium Indian marketplaces accept either a granted TM certificate or a TM application receipt (Form TM-A) as proof of brand ownership.
Frequently Asked Questions
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