Namshi — Marketplace Knowledge Graph

Namshi is the GCC's leading fashion-only marketplace — acquired by Noon in 2022 but still operated as a curated fashion vertical. Premium fashion focus, strong influencer-led discovery, and tight curation. Better fit than Noon for fashion-first brands.

Founded
2011
HQ
Dubai, UAE
Parent
Noon (acquired 2022)
Region
UAE + KSA + Kuwait + Bahrain + Oman

Quick Reference

Legal Name
Namshi General Trading LLC
Primary Category
Fashion-Only
Industries
FashionFootwearBeautyAccessories
Difficulty
Hard (4/5)

Approval Requirements

  • UAE/GCC trade licence + TRN
  • Trademark (granted, GCC registered preferred)
  • Minimum 15 fashion SKUs
  • High-quality model photography
  • Brand deck with positioning + AOV proof

Commission Structure

20–30%
Premium fashion

Higher than Noon mainline; reflects fashion curation effort.

Catalog Requirements

Min SKUs
15
Attributes
30 per SKU (bilingual)
Schema
Namshi Catalog v2
Variants
Size + Colour
Notes
Modest-wear flag for abaya / hijab SKUs.

Image Guidelines

Image Count
5 per SKU
Dimensions
1500×2000 px
Background
White or styled
Model
Required
Notes
Modest-fashion guidelines for KSA market.

Logistics Model

FBM via Namshi FCs

Same-day GCC; Namshi handles all last-mile.

Payment Cycle

Net 14 days post-delivery.

Ad System

Namshi Sponsored + Editorial banners

Influencer-led discovery via Namshi's in-house content team.

Return Structure

Window
14 days
Policy
Free returns for buyers
Seller Cost
Reverse logistics

Growth Difficulty Score

Hard (4/5)

Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.

Ideal Brand Categories

Modest fashion / abayas
Premium contemporary womenswear
Streetwear & sneakers
Beauty + perfumery

Common Rejection Reasons

  • No UAE/GCC trade licence
  • Below 15 fashion SKUs
  • No model photography
  • Mass-fashion positioning (Namshi is curated-premium)

How to Onboard on Namshi

  1. 1

    Namshi Partner application

    Submit GCC trade licence, TRN, and brand portfolio.

  2. 2

    Fashion curation review

    Namshi's buying team evaluates brand fit against the curated fashion assortment.

  3. 3

    Modest-wear / KSA compliance check

    For KSA market, modest-fashion guidelines validated (abaya / hijab SKUs).

  4. 4

    Bilingual catalog upload

    SKUs uploaded with English + Arabic; Namshi QC team validates per SKU.

  5. 5

    Launch with influencer / editorial feature

    Brand goes live with a Namshi editorial feature or influencer collaboration.

Namshi Glossary

VAT UAE (UAE Value Added Tax (5%))
Mandatory 5% VAT applicable on UAE marketplaces (Noon, Namshi, Amazon.ae). Brands must hold a UAE TRN (Tax Registration Number) to sell.
AOV (Average Order Value)
Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
PLA (Product Listing Ad)
A sponsored placement that pushes a specific SKU to the top of search and category pages. Bidding is CPC-based on the seller portal.
Brand Store (Branded Storefront)
A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
EOSS (End of Season Sale)
Marketplace-wide fashion sale event running Jun–Jul and Dec–Jan. Margins compress 5–15% but volume typically rises 3–8x for participating brands.
Reconciliation (Payment Reconciliation)
The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.

Frequently Asked Questions

Zaroori Retail Services for Namshi

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