Quick Reference
- Legal Name
- Noon E-Commerce LLC
- Website
- https://www.noon.com
- Primary Category
- General Marketplace
- Industries
- FashionElectronicsBeautyHomeGrocery (noon Daily)
- Difficulty
- Moderate-Hard (3/5)
Approval Requirements
- UAE/KSA trade licence + TRN (5% VAT registration)
- UAE bank account
- Trademark (UAE/GCC registration preferred)
- Minimum 10 SKUs
- English + Arabic catalog content (Noon provides translation support)
Commission Structure
Electronics 5–8%, fashion 12–18%, beauty 15–20%.
Catalog Requirements
- Min SKUs
- 10
- Attributes
- 25 per SKU (bilingual)
- Schema
- Noon Marketplace Catalog
- Variants
- Size + Colour
- Notes
- Arabic translation mandatory; Noon offers AI-translation tooling.
Image Guidelines
- Image Count
- 5 per SKU
- Dimensions
- 2000×2000 px
- Background
- White
- Model
- Recommended for fashion
- Notes
- Halal compliance for cosmetics imagery.
Logistics Model
Noon Express offers 2-hour delivery in Dubai/Abu Dhabi/Riyadh.
Payment Cycle
Net 14 days post-delivery; weekly settlement cycle.
Ad System
CPC auction-based; English + Arabic ad copy supported.
Return Structure
- Window
- 15 days
- Policy
- Buyer-initiated; some categories non-returnable
- Seller Cost
- Reverse logistics + 5% restocking
Growth Difficulty Score
Editorial calibration based on rejection rate, doc strictness, SKU floor, approval cycle, and support responsiveness.
Ideal Brand Categories
Common Rejection Reasons
- ✕No UAE/KSA trade licence (Noon requires domestic entity)
- ✕TRN not registered (VAT compliance failure)
- ✕No Arabic catalog (translation not opted-in)
- ✕Photography below 2000px (Noon enforces strictly)
How to Onboard on Noon
- 1
Noon Partner application
Submit UAE/KSA trade licence, TRN, and bank details.
- 2
Trademark + IP verification
Noon verifies trademark or distributor authorization in the GCC region.
- 3
Bilingual catalog setup
SKUs uploaded with English + Arabic content (Noon provides AI translation).
- 4
Logistics tier selection
Choose Noon Express (2-hour delivery) or FBS (brand-warehouse pickup).
- 5
Launch + sponsored campaign
Brand goes live; sponsored campaign optional for visibility boost.
Noon Glossary
- VAT UAE (UAE Value Added Tax (5%))
- Mandatory 5% VAT applicable on UAE marketplaces (Noon, Namshi, Amazon.ae). Brands must hold a UAE TRN (Tax Registration Number) to sell.
- AOV (Average Order Value)
- Average rupee value of a single order on the marketplace. Higher AOV categories (e.g. luxury) tolerate higher commission percentages.
- COD (Cash on Delivery)
- Payment-on-receipt order type. India COD share is 38–55% depending on category; COD RTO rates run 18–28% vs 4–8% for prepaid.
- PLA (Product Listing Ad)
- A sponsored placement that pushes a specific SKU to the top of search and category pages. Bidding is CPC-based on the seller portal.
- Brand Store (Branded Storefront)
- A dedicated, brand-controlled URL on the marketplace (e.g. myntra.com/brand-x) with custom banners, A+ content modules, and curated collections.
- Reconciliation (Payment Reconciliation)
- The order-by-order audit of marketplace settlements against the SKU-level commission, fees, RTO claw-backs, and TDS — typically run monthly.
- HSN (Harmonized System of Nomenclature code)
- GST classification code (6–8 digits) every SKU must carry on the marketplace catalog and invoice for tax compliance.
Frequently Asked Questions
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