Nykaa Returns Policy & Management (2026 Guide)

Nykaa's return economy is structural: policy generosity + shopper behavior + category-specific fit uncertainty create baseline returns of 12–18% (beauty); 25–35% (fashion). But best-in-class brands operate 10 pp below category median — driving 4–8% margin uplift on the same GMV.

Return rate root cause breakdown

30-day returns reduction playbook

1. 1
   Week 1: Return reason audit

   Pull last 60 days of Nykaa returns. Tag each by reason. Identify top 3 SKUs contributing 40%+ of returns.
2. 2
   Week 2: Size chart + fit content

   Rebuild size chart with actual measurements. Add "model wears size X, height Y" callouts. Insert fit video.
3. 3
   Week 3: Description + hero refresh

   Rewrite title + description + first 5 bullets on top 3 returners. Refresh hero photo.
4. 4
   Week 4: QC gate + monitoring

   Introduce pre-dispatch QC checklist. Weekly return-rate dashboard.

Nykaa returns policy nuances

Nykaa settles returns on a rolling window (typically 20–30 days + return-window buffer). Deductions for returns are auto-applied on the settlement statement. Disputed returns can be raised via category buyer if evidence (photo/video at dispatch) is available.